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SXSW festival coming to Sydney in major coup

K-Pop stars dancing on stage

News today that SXSW, a creative person’s paradise, will hit Sydney next October has musicians, influencers and fans jumping for joy.

But what is SXSW? Why is it heading to Australia? And how can you be part of the action?

Read on to find out.

What is SXSW?

Billie Eilish, Melinda Gates, Snoop Dogg, Barack Obama, Jordan Peele, Dave Grohl, Michelle Obama, Taika Waititi, Brené Brown, Steven Spielberg, Lady Gaga, Prince, Ava DuVernay.

These are just some of the prominent people who have attended SXSW in the past.

It’s pronounced “south by south-west” and also referred to in colloquial terms as “south by”.

SXSW has also attracted big name Aussies. Guy Sebastian, Troye Sivan and Peking Duk are among some of the stars who’ve made the trip to Austin, Texas, in the past to be part of the event.

It’s been going since 1987 and was the first event of its kind when it kicked off in March that year.

Music was its original focus, but it has since expanded to include film and interactive events, making it an annual get-together where people working in music, film, animation, gaming, media, technology and culture converge for a number of conferences, shows, festivals and events.

SXSW is basically a place to get noticed if you’re an emerging music artist or creative.

It’s also an environment to network. The big wigs are all there. In fact, tens of thousands of people usually descend on Austin each year for the event.

It was started by a small group of people in the city who felt local talent had limited exposure – and they wanted to change that.

And change that they did. The event has since grown to boast the largest music festival of its kind in the world.

SXSW went online last year and in 2020 due to the COVID-19 pandemic preventing in-person attendance. But it is returning to its former glory in March this year.

Why is it coming to Australia?

The event will still take place in the US next year. But Sydney has been chosen as the city to represent the Asia Pacific with a separate SXSW festival.

This is probably the biggest thing to hit Sydney since the Olympics in 2000 and it will mark the first time SXSW has been hosted outside North America.

The Sydney Opera House on Sydney Harbour with buildings in the background
This will mark the first time SXSW has ventured away from its North American home.(Destination NSW)

Destination NSW, which is the NSW government’s tourism and events agency, has managed to secure Sydney as the Asia-Pacific arm of SXSW, meaning this event will not be a one-off.

The plan is for an annual Sydney event to compliment the Texas one.

It’s a great opportunity for artists in the region to shine. SXSW has proven to be the boost some artists need to go from obscurity to household names. So this is huge for creatives in the Asia-Pacific region.

“It will put a spotlight on Sydney as the major events and creative industries capital of the Asia Pacific, as well as being its premier business and lifestyle destination,” NSW Tourism Minister Stuart Ayres said.

SXSW Sydney will run for a week from October 15 to 22, 2023. That’s seven days and seven nights of action.

How can I take part or get tickets?

A SXSW Sydney website has been set up to register your interest and find out how you can get involved.

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Week of events launch effort for Alzheimer’s walk – Austin Daily Herald

Week of events launch effort for Alzheimer’s walk - Austin Daily Herald

With an eye toward increasing participation in Austin, organizers for the Albert Lea/Austin Walk to End Alzheimer’s are expanding some of the summer events in Austin this year.

Taking a cue from Paint the Town Pink, the week of June 20-25 has been designated Paint the Town Purple in honor of the walk and will feature events in both communities.

It will also serve as a precursor to the walk itself, which will be held on Sept. 17, at Frank Hall Park in Albert Lea.

“This year, more than ever, we have a lot more events in Austin, which can get more people involved,” said Walk chair Jaclyn Bird.

Several events will be held throughout that week that haven’t been in Austin before in the hopes that the walk can make full use of the two communities who are so close to one another.

The goal is simple: get people involved.

“We just kind of wanted to get the word out that there are some of these events happening and obviously, our walk is in September,” Bird said. “This is our big push to get the word out.”

Organizers are hoping for over 200 participants this year for the walk, which takes place in September. They are hoping that next week’s events will help generate excite in Austin to take part in the Albert Lea walk. Photo provided

Bird, who has been involved with the walk since 2019, first as a member of the committee and then as walk chair for the last two years, has a vested interest in being so closely connected to the walk.

The company of which she is a part of, Edward Jones, is a presenting sponsor and through her clients she sees the effects Alzheimer’s has on families.

On a personal level, her grandfather grappled with Alzheimer’s disease for the last eight years and finally succumbed earlier this year.

All of these things have contributed to Bird pushing for more Austin participation in the walk. In just two short years, Bird has seen the results of the push.

“It was just far enough away for the businesses … They want to make sure it’s going for a good cause and get a little bit of publicity for it and that’s understandable,” Bird said. “We’re seeing a transition now and we’re getting more support.”

“A lot more sponsorships for sure,” Bird continued. “Businesses are taking the time, volunteers too. We’ve had businesses say we can’t necessarily sponsor, especially coming out of COVID-19, it’s been tough for sponsorship dollars, but they say ‘we’ve got 10 employees, what do we need to volunteer?’”

In the past, the walk has been averaging just under 200 participants, which breaks down to around 23 teams. This year’s goal has organizers hoping for over 200 participants.

For Bird, the hope remains that more events can find their way over to Austin.

“I would eventually like to see if we could get more events at least,” Bird said. “Not the full walk, because I don’t want to take that away from Albert Lea either, because they’ve done an amazing job over the last couple years. Just more walkers. The businesses have been amazing so far. If we can keep that momentum and get more walkers in Austin, that would be ideal.”

Schedule of events

June 20: Stop by Ignite Nutrition in Albert Lea (701) Marshall Street and Rave Nutrition in Austin (310 Main Street North). A portion of the proceeds will be donated to the walk.

June 21: Austin Kick-off Party hosted by Edward Jones, 4-6 p.m. at 1405 15th Avenue NW. Sunny’s Ice Cream, face painting by Matchbox Children’s Theatre and all the answers to walk questions.

June 22: Albert Lea Kickoff Party — Wind Down Wednesday, 5-7 p.m. in Historic Downtown. Get information for and register for the 2022 walk. Stop by Mocha and Mini LLC (1317 SE Broadway Avenue). A portion of all proceeds for the day will be donated to the walk.

June 23: Purple Hat Lunch at the Mower County Senior Center. Show up in a purple hat between 11 a.m. to 1:30 p.m. and receive a free lunch courtesy of the Cedars of Austin. Treat yourself to Papa Murphy’s pizza in Albert Lea. A portion of all proceeds from 3-7 p.m. will be donated to the walk.

June 24: Get your boost at The Coffee House on Main (329 Main Street North, Austin). A portion of all proceeds from 9 a.m. to noon will be donated to the walk.

June 25: Sweet Reads Books and Candy (407 Main Street North, Austin). Enjoy readings from local authors starting at 11 a.m.

Look for donation boxes while you dine at Bleachers, Pizza Ranch and Trumble’s 2.0H.

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Austin Easter Egg Hunt 2022: 10 Events, Activities for Kids, Toddlers & Adults

The Austinot
Easter in the City of Hutto

Best Easter Egg Hunts in the Austin Area – Image Credit – City of Hutto Facebook Page

Are you looking for Easter Egg Hunts in the Austin area? We are blessed with many Easter egg hunts and festivals this Spring, thanks to local businesses, communities, and churches. Our list outlines the 10 best easter egg hunts that can be enjoyed by toddlers, kids and adults!

Editor’s Note: We at bring you up to date with the latest information. However, as always, please confirm before you head out. 

Austin Easter Egg Hunt 2022: Events & Activities for Kids and Toddlers

2022 Sweet Eats Easter Egg Hunts

2022 Sweet Eats Fruit Farm Easter Egg Hunts

Image Credit –

This year Sweet Eats will host its Egg Hunts in a giant 2 acre field packed full of farm-themed hiding places. The first hunt of the day is limited to 20 kids, all other hunts is limited to 50 kids so act fast before it gets sold out!

Where: 14400 E. State Highway 29 Georgetown, TX 78626-2515

When: April 2, 3, 9, 10, 15, 16, 17 – Every half hour 9:30 am – 5:30 pm

How Much: $9/hunt (Online) | $10/hunt (Gate)

Easter Eggstravaganza at Calvary Baptist Church

Easter Eggstravaganza at Calvary Baptist Church

Image Credit –

Egg Hunt, Bounce Houses, Food, Crafts & More. Little Ones to Prek: 11:30am, Kinder to 2nd Grade: 12pm, 3rd to 6th Grade 12:30pm

Where: 3005 TX-150 Loop, Bastrop, TX 78602

When: Saturday, April 9 11 am – 1pm

How Much: Free

Hutto Hop-up Pop-up

Easter in the City of Hutto

Best Easter Egg Hunts in the Austin Area – Image Credit – City of Hutto Facebook Page

Hop up to historic Downtown Hutto for this pop-up Easter egg hunt! Stuffed eggs will be scattered all around the East Street area. This is a SELF-SERVE, flexible activity. Bring your own basket/bag to gather eggs anytime from sunrise to sunset Good Friday 4/15 and Saturday 4/16 if there are any left. But please limit yourself to ONE basket/bag per child.

Where: 500 West Live Oak St., Hutto TX 78634

When: April 15 – 16, 8 am – 6 pm

How Much: Free

Mt. Olive’s Easter Eggstravaganza

Eggstravaganza- Mt. Olive Lutheran Church

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Easter Egg Hunt, Petting Zoo, and Bounce House! FUN FOR THE WHOLE FAMILY!

Where: Mt. Olive Lutheran Church, 10408 Hwy 290 West, Austin TX 78736

When: Saturday, April 9, 10 am – 12 pm

How Much: Free

Cedar Park Eggstravaganza

Some BUNNY is hopping into Cedar Park for its annual Egg Hunt! This year, they have extended the Egg Hunt so all can participate anytime from 2–4 p.m. The egg hunt runs throughout the event so every child is guaranteed a chance to find eggs and get a toy or candy prize. Egg hunts are divided into small age groups and have no start time. Enjoy train rides, inflatables, a petting zoo, and photos with the bunny until 3:45 pm.

Where: Elizabeth Milburn Park, 1901 Sun Chase Blvd.

When: Sunday, April 10, 2 pm -4 pm

How Much: Free

Killeen Easter Egg Hunt

Killeen Easter Egg Hunt

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Hop Hop to the Killeen Athletic Complex, 2201 E. Veterans Memorial Blvd! The egg hunt will start at 6:30pm. There will be FREE photos with the Easter Bunny, free face painting, food truck, music and more.

Where: 436-284 W S Young Dr, Killeen, TX 76541, United States

When: Saturday, April 9 11 am – 1pm

How Much: Free

Austin Easter Egg Hunt 2022: Events & Activities for Kids and Toddlers – Continued

Suds Monkey Easter Egg Hunt

Suds Monkey Easter Egg Hunt

Image Credit – Suds Monkey Brewery FB Page

It’s Finally here,  the FIRST Easter Egg Hunt at Suds Monkey’s new location. This year will be the best that the management will have ever put on! Suds Monkey will be breaking it out the hunt by ages and times to make sure that your kiddo’s have the best experience possible. Please be sure to bring your own basket.

Where: 12024 US-290, Austin, TX 78737, United States

When:Friday, April 15, 2 pm – 5 pm

How Much: FREE

McKenna Children’s Museum Easter Scavenger Hunt

McKenna Children's Museum Easter Scavenger Hunt

Image Credit –

Join for a fun Easter Scavenger Hunt! Can you find all of the paper eggs hidden throughout the museum? This fun activity will be available all day, while supplies last!

Where: 801 W San Antonio St., New Braunfels, TX, 78130

When: Friday, April 15, 9 am – 4 pm

How Much: FREE

HTU Community Easter Egg Hunt

Easter at Huston Tilotson University

Image Credit – Huston Tilotson University Facebook Page

Children of all ages are invited to hunt for the thousands of eggs hidden around the Huston-Tillotson University campus during the 2022 16th Annual Community Easter Egg Hunt. The Easter egg hunt features a $500 scholarship prize egg, prize eggs for school supplies and gift certificates, eggs with candy and coins, and filled baskets.

Where: Huston-Tillotson University, 900 Chicon Street, Austin, TX 78702-2795

When: Saturday, April 16, 10 am

How Much: FREE

Wolf Ranch Farmers Market Easter Egg hunt

Easter at Wolf Ranch Farmers Market

Image Credit: Wolf Ranch Farmers Market Facebook Page

Bring your kids out and enjoy the fun of hunting eggs!

Where: 1015 W University Ave, Georgetown, TX 78628-5338, United States

When: Saturday, April 16, 9 am

How Much: FREE


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