Posted on

City holds first Beer, Brands, and BBQ event with guest marketing consultant

City holds first Beer, Brands, and BBQ event with guest marketing consultant

Gair Maxwell, author of Big Little Legends, joined Moose Jaw Mayor Clive Tolley at the building formerly known as Mosaic Place, where guests heard from local business leaders and enjoyed pulled pork sandwiches and a Moose Jaw-brewed IPA.

Gair Maxwell, author of Big Little Legends, joined Moose Jaw Mayor Clive Tolley at the building formerly known as Mosaic Place, where guests listened to local business leaders and enjoyed pulled pork sandwiches and a Moose Jaw-brewed IPA.

The city is currently hunting a new naming partner for the Moose Jaw Events Centre after the Mosaic Company declined to renew their partnership.

The event took place August 4 in the Founder’s Lounge. Craig Hemingway, the City’s communications manager, thanked sponsors including Burns & McDonnell, Thunder Creek Pork, which supplied the meal, and the staff at the Events Centre.

The night’s featured businesses were the Moose Jaw Brewing Company (MJBC), Lion’s Creek Extra Virgin Olive Oil and Balsamic Vinegar, and the Moose Jaw Co-op.

Tolley noted as the event got underway that he had only met Maxwell that evening, but discovered they shared a past in hockey colour commentary. The pair spent some time bantering in character before Maxwell talked about how the city’s prohibition-era reputation lent itself well to the brand of Most Notorious City in Canada.

Maxwell’s style during the evening was to interrogate guests on their branding strategies and try to come up with suggestions for their next reputation-building move. He engaged the audience with rhetorical questions such as:

“I just want to know if fundamentally you’re ok with greatly expanding your customer base and driving revenue, is that ok, are we ok with that?”

Terry Zwarich and Cody Schulze are the passionate brewers and co-owners behind the Moose Jaw Brewing Company (MJBC), which began producing beverage in January 2022. They brought a sample of their MJBC IPA, which was the evening’s hot topic.

The MJBC’s “silly sauce” — Zwarich’s description — is currently available from Cask 82, Bugsy’s Irish Pub, The Crushed Can Rec Room & Bar, and the Sobey’s Liquor Store. The company’s passion for their process was apparent as Zwarich and Schulze described the various influences of time, temperature, humidity, herbs, and spices on their flavours and how they have refined a consistent taste in their core lineup.

Charmaine Franken of Lion’s Creek was up after the MJBC.

Lion’s Creek’s flagship store in Moose Jaw, but the company imports its olives from South Africa and its balsamic vinegar from Modena, Italy. Franken told the story of their successful rebranding.

The name Lion’s Creek comes from the source of their olives in South Africa — where two rivers converge. Both rivers are named after the legendary predator: Leeu in Afrikaans and Gamka in Khoisan.

Free tasting sessions, staff expertise, a wide variety of pairing options, and scores of flavours have made Lion’s Creek justifiably famous and a regular stop for downtown shoppers.

Geoff Anderson was the final guest. Anderson has been the general manager of the Moose Jaw Co-op Association since 2019 and has built a reputation for his community participation. He is the current chair of the Downtown Moose Jaw Association (DMJA), which recently announced a goal of creating Canada’s Most Notoriously Charming downtown.

Anderson is also on the board of the Moose Jaw Transition House and joined forces with 15 other men last November for a Transition House fundraiser.

Anderson and his wife Juanita mentioned that their careers with the Co-op have resulted in more than 45 moves between the two of them. During his conversation with Tolley and Maxwell, Anderson expressed his passion for the culture of customer-owned co-operatives, which translates into a brand centered around experience rather than product.

Posted on

City holds first ever Beer, Brands & BBQ event

Good food, good laughs, and a good time was had by all who attended the City of Moose Jaw’s first ever Beer, Brands & BBQ at Mosaic Place on Thursday night.

Mayor Clive Tolley, city staff and members of the business community were in attendance to come together to share stories and collaborate on how to grow the brand of not only the city but businesses within the city.

Gair Maxwell was the event’s guest speaker. Maxwell is an international branding expert and the best-selling author of ‘Big Little Legends’. He also helped brand Moose Jaw as Canada’s Most Notorious City back in 2019.

Following a scrumptious dinner, Maxwell kicked the evening off by sharing his story of how he helped Moose Jaw become Canada’s Most Notorious City, as well as giving local businesses in attendance insight and advice on how to brand their company successfully. One of the big things Maxwell emphasized to the crowd was how important it was for the social media audience to brand your company for you through various platforms.

Those in attendance had the opportunity to hear the stories of three local businesses and their branding and marketing stories, with Maxwell and Mayor Tolley interviewing each.

The first business that sat in the hot seat was Moose Jaw Brewing Company co-owner, Terry Zwarich. Zwarich shared his story about how their business got off the ground, which began making beer on the weekends with his friends, and then eventually had the idea to create what is now the Moose Jaw Brewing Company.

A burning question for Zwarich was the story behind his curly mustache, which he says he has been growing for the past 12 years.

IMG_0079_1.JPG Moose Jaw Brewing Company co-owner, Terry Zwarich sharing his story with Mayor Clive Tolley (left), and Grair Maxwell (right). 

The next business was one that actually had to re-brand and now is known as Lions Creek Olive Estate, owned by Charmanine Franken. She explained where the name Lions Creek came from. She says that the name ties in with her story and South African roots, where her premium olives for her Extra Virgin Olive oil are from. Franken shared her passion for her olive oil and balsamic vinegar company and highlighted the struggles and successes she has had along the way.

IMG_0093_0.JPGLions Creek Olive Estate, owned by Charmanine Franken fielding questions from Maxwell and Tolley. 

Geoff Anderson, CEO of Moose Jaw Co-op and Chair of the Downtown Moose Jaw Association was the last one in the hot seat. Anderson began his Co-op career in the small town of Carrot River, SK, in the butcher shop and explained how he made it from there to where he is today, with some help and motivation from a co-worker.

He expressed a great deal of passion for the culture of Co-op and even some new branding initiatives they have taken to create a better customer and employee experience.

IMG_0121_0.JPG Geoff Anderson, CEO of Moose Jaw Co-op sharing his story with the audience. 

The evening finished off with a Q&A session with Maxwell and Tolley where the audience was able to ask questions on how to better improve the branding of their businesses and or the city’s new ‘Get A Life’ marketing campaign.

Posted on

‘We missed the mark’: Vancouver craft beer event organizers apologize after guests report disastrous experiences

'We missed the mark': Vancouver craft beer event organizers apologize after guests report disastrous experiences

Lengthy lines, tech meltdowns, and limited access to water (for a fee) were a few of the many complaints

A month ago, organizers of the popular Vancouver Craft Beer Week (VCBW) festival sent out a media release spotlighting how the 2022 event promised to set itself apart from past iterations of the beloved tasting.

“With an ambitious new ownership team at the forefront, VCBW returns bigger and better than ever before with a number of new and expanded features,” it begins.

This weekend, after some accounts of ticket-holders having a disastrous experience, organizers of “the Lower Mainland’s largest craft beer festival” are issuing statements and apologies. 

Attendees of the Saturday tasting event on the PNE grounds reported a massive line-up for entry, as well as lengthy line-ups at the beer vendor stands. 

Guests were required to purchase RFID wristbands and pre-load them with a $50 deposit in order to purchase beers (on top of the admission cost). Organizers explained the cashless wristband system was put in place “due to logistical and health reasons,” and described the process as “easy peasy.”

‘Wasn’t as seamless as we had hoped it would be’

However, some attendees cited problems with the wristband system, including long waits to add funds, being charged multiple times, and usage problems. One frustrated ticket holder said the system was “barely working” in their post-event rant on Reddit. 

In an initial statement shared online following Saturday’s event, VCBW organizers said: “Our goal was to simplify the process at the event removing tokens and ensuring all guests would be refunded anything they didn’t spend. We worked with a third party vendor for months, but unfortunately this process wasn’t as seamless as we had hoped it would be.”

On top of lines and payment issues, the biggest complaint was access to water, with attendees outraged they were not permitted to bring in empty bottles for filling with water, and only had the option to buy bottled water at $3 a piece. Many noted the water for purchase – when it was available – was warm Dasani. 

“The event doesn’t provide free, accessible water. This is unacceptable for my health. Especially on a sunny day with minimal cover,” said a ticketholder in an email to organizers shared with V.I.A.

“They refuse to let you bring water bottles, and then they charge you for water, the absolute f’ing gall,” described Reddit user arrbos.

“One of my main gripes is with water – in the past attendees could bring a refillable bottle and there were water stations around the event. To limit ticket holders to $3 bottles of water ONLY is ridiculous for a liquor event. Water should be free and free flowing, especially with the heat we had yesterday. Every time we went looking for water there wasn’t even anyone at any of the marked water stations on the map. Incredibly shortsighted in my opinion,” commented Erin Searle (@von_rockinon) on Instagram. 

‘Half our workforce didn’t show up’

VCBW attributed some of the issues to staffing problems. “Half of our workforce didn’t show up,” organizers said in a second statement issued late Sunday

Many, however, felt like the organizers were not adequately taking responsibility, in particular for the no-show volunteers. “If it was due to staff being sick, they shouldn’t throw them under the bus for the issues with their event, citing excuses for atrocious lines with ‘staff that didn’t show up.’ They should instead take ownership for the piss-poor planning and organization. They could have anticipated this, after all, being in a pandemic for 2+ years,” said a Reddit user named f*ckyduck.

“Volunteers are not a ‘workforce.’ You failed to organize volunteers and failed on almost every other aspect. Depriving people of water is inhumane, monstrous behavior. You are greedy, unapologetic monsters,” said Beatriz Rod (@bettyrm90) on Instagram.

Some guests were more understanding. “Though I’m one of the people who was frustrated on Saturday, I am grateful to the volunteers who did show up and the breweries and their staff that kept the beer flowing as fast as they could to serve as many people as they could. I met some lovely folks on Saturday and the overcrowding, line, and lack of water was not their fault!” said Noelle (@dunworrybehoppy) on Instagram.

VCBW organizers said they now know that being understaffed and having wristband tech issues got in the way of showing guests a good time. “Unfortunately, we missed the mark,” they said, inviting feedback to be sent to them via email. 

For some, though, the 2022 VCBW was the end of the road. “Never again,” avowed Reddit user caw___caw. “There [aren’t] chill vibes anymore like the previous year. It just feels like a chore having to run line to line to get your next beer. Chasing your buzz.”

Posted on

VCBW Behind the Scenes: Evolving BC’s Biggest Beer Event – What’s Brewing Magazine

VCBW Behind the Scenes: Evolving BC’s Biggest Beer Event - What’s Brewing Magazine

BC’s Most Popular Beer Event Returns to PNE Fairgrounds July 9th & 10th

It was back in 2010 that Vancouver Craft Beer Week first took the Lower Mainland beer community by storm. As the years passed, the crown jewel of the Week solidified as VCBW Festival, which grew to become one of the larger beer events in Canada.

After a two year hiatus, the Fest if back! This year’s event will be held on Saturday, July 9th & Sunday July 10th, 2022. 

What’s new? For one thing, after ten years of producing Vancouver Craft Beer Week, the original festival organizers have stepped back and a new event production company is marking its debut VCBW Fest.

Also, there are a number of ways that the event planned for 2022 has grown over the past year of planning. We connected with new Festival organizer Adam Bloch—veteran producer of Hopscotch Festival since 2006—for a peek at what it was like to manage VCBW’s transition, and what’s coming in July. Spoiler: more than we thought.


Adam Bloch

Q: After two missed years, this year’s event will be the 11th annual VCBW Festival. How are preparations coming along; any major snags so far, and are you getting much sleep?

As you know, during the pandemic VCBW changed management and we, the new team, are producing this event for the first time.

Preparation is coming along better than we ever expected. When doing anything of this nature for the first time, everything is a learning experience. Learning about the culture of the community, the history of this event, what people loved, what they didn’t and so on has been a trip. But now, 12+ months into planning, the Festival is quickly approaching and we have put together such an incredible event.

There have been no major snags; just an immense number of hurdles and challenges, but that was expected. What we do as producers is literally making sure the train follows the tracks, and when challenges arise along the journey, we figure out solutions. As for sleep, I think I got some in, like, April?

Q: You’ve been working directly with management partner Dax Droski of Parade Agency for five years now. Was VCBW ultimately the catalyst for formalizing your new umbrella events company, FEASTER?

FEASTER is an amalgamation of so many trusted events within BC. We specialize in liquid-to-lips, which is the way beverage companies market their products—by having people sample and learn about them.

Our events (Hopscotch Festival, The Cup, Harvest Haus, VCBW and several others) have all been around for so many years (Hopscotch turns 27 this year!), and FEASTER was created to have a trusted brand that overlooks all of them. FEASTER also produces other projects that are not events, but based in the same space, such as Beer Box.

FEASTER’s Events Lineup

Q: The craft beer community learned about the change in VCBW management back in June 2021, at which point there seemed to be no end to the pandemic in sight. How did it feel to invest in an event while there was no guarantee it would be able to take place?

If I were to explain the emotional rollercoaster of being an event producer during the pandemic, it wouldn’t be too enjoyable of an interview to read. As it was extremely difficult to be in the event game during the pandemic, some events ceased to exist and some companies went out of business.

A year into the pandemic, there was hope we’d be able to bring events back to the people. It was slim, but it was there. We knew that if we didn’t plan for the events but were then permitted to produce them, there’d be no chance to catch up, as each event takes over six months to plan. So, we worked on events for the entire second year of the pandemic, with nothing to show for it.It was basically being on a hamster wheel with endless amounts of work, and no ability to complete it. I don’t wish that on anyone.

Q: Given that you have an events background, there might naturally be an impulse to rework your first VCBW a bit in the vein of what you’ve previously done. How much have you tried to retain the essence of prior VCBW Festivals?

In the case of VCBW, the former management team did a fantastic job but they were ready to move on to other things. We had known them since before VCBW started, and had watched them grow it during the 2010s, which they did so well. When they approached us to take it over, we were excited to do so, but needed to decide what we could bring to this event to make it even better than it was.

And after several weeks of strategizing and brainstorming, we figured we would continue producing VCBW as the amazing craft beer festival that it has been, but hybrid it into a small music festival as well. By doing so, we felt it would open its gates to such a larger demographic of beer drinkers, as now it would no longer be just for the beer–obsessed. By doing so, we took the first step to reaching our goal of turning VCBW into one of the largest craft beer festivals in the world, and making it an anchor event of the Vancouver landscape.

Q: Fortunately at this point it looks like the waves of COVID have subsided. Have you started to breathe easier about that aspect yet?

I think we are all permanently scarred by the rise and fall and rise and fall and rise and fall of COVID. Thankfully numbers are low now and have stayed low. We are not too worried about it with respect to VCBW as it is held outside during summertime, with lots of space. At the end of the day, safety is most important to everything we (as people) do and must thus take precedence.

Q: You folks recently mentioned that regular two-day passes had sold out, but you then decided to re-release a limited amount of them for sale keeping the lower tier price of $49. That seems like a great deal while it lasts. Given that this is only $9 more than a Saturday standalone ticket was selling for, is this economically feasible for you?

Nope. Everything we are doing (low prices, ridiculous stupid low priced 2-day passes) is an investment into the future of this event. We are aiming for 15,000 attendees (and on track to get there) and have kept the prices low to incentivize people to come check out this event. We know that if everyone takes a chance on us, they will be hooked. Everything about this event—the breweries, the bands, the food, the production—is on an entirely new level this year.

At the time of writing, we are about to sell out of the 2-day VIP tickets so if you are looking for those, I would jump on it now as they won’t be re-released.

Q: We notice that Sunday tickets are offered at a lower price than Saturday. Another good deal. Is that helping balance out the sales for the two days?

Tickets are released in tiers for most of our events. The earlier you purchase, the better price you are going to receive. Sunday tickets are selling exceptionally well, but Saturday will forever be the best day of the week for ticket sales.

Q: Under the previous management, VCBW had spawned some satellite events, not only during the original Week but during other times of the year. Did any of that come up during planning?

Because of how big of an endeavour we are taking on with VCBW, we made the decision to hold off on Satellite Events and focus all our energy into making sure the large weekend is at 110%.

Q: This year, VCBW will be leveraging technology to go cashless. Which events have you used the RFID wristbands at before? What are the bugs that you had to work out?

Ask me the same question after VCBW and I will have an answer for you, LOL! This is our first time doing it, but we have worked endlessly with the company that is behind it. They will have a massive team onsite making sure it is running perfectly. We are SO excited to implement this into VCBW this year.

Q: At this point, can you still use more volunteers for VCBW Fest?

100%. Anyone who wants to volunteer should visit:

Q: What are you personally looking forward to most at this year’s event? Do you have a favourite band you’re looking forward to hearing?

I could give you a list of 100 things. I’ll give you the top 5.

1) The event itself: SOOOOO many people have worked SOOOO hard to get this show off the ground. I can’t wait to see all of our work be put together into one seamless work of art.

2) Half Moon Run (band): HMR has such an incredible sound and vibe and they are going to crush it this year at VCBW. Really excited to see them for the first time.

3) The Beer + Cider: The quality of the beer is amazing this year. Working with all of the breweries has been so enjoyable, and finding the best ones to bring into the show to make it the best experience for attendees has been great. I can’t wait to taste some of them (once the show is over).

4) The People: I can’t wait to people-watch.

5) The Food: The food this year is INSANE. Between the chef pop-ups and the food trucks, I am personally going to arrive starving so I can try as many vendors as possible. That said, I STRONGLY urge guests to eat before they drink to avoid intoxication. (Although our event is based around beer, intoxication isn’t allowed!)

Speaking of vendors: we couldn’t have put this event on with such affordable ticket prices without the help of our sponsors. I would really like to thank Go RVing for coming on as our Presenting Sponsor. Also, Stanley Park Brewing stepped up in a big way to sponsor the Sunsetter Stage.

To our other sponsors like Miles End Motors, Yeti, UBC Properties and Castillo Cheese… thank you. And lastly, I wanted to thank the BC Government for their Tourism and Recovery Grant. It has been a massive help for us to bring back this event in a whole new way, and with such a low cost to the attendees. Honestly, without all of the above, ticket prices would be $100 or more!

VCBW Craft Beer & Music Festival

Saturday, July 9th & Sunday July 10th, 2022
VIP Admission: 2:00 pm – 7:00 pm
General Admission: 3:00 pm – 7:00 pm

PNE Fairgrounds
2901 E Hastings St
Vancouver, BC V5K 5J1 |


150+ Craft Beer And Ciders

VCBW Craft Beer & Music Festival Announces New Features at Returning Summer Event

VCBW Craft Beer & Music Festival returns to Vancouver, July 9–10, 2022

Posted on

7 events in Lancaster County to go to this weekend, from a beer festival to Elizabethtown’s egg-themed Second Friday

7 events in Lancaster County to go to this weekend, from a beer festival to Elizabethtown's egg-themed Second Friday

We recognize you are attempting to access this website from a country belonging to the European Economic Area (EEA) including the EU which
enforces the General Data Protection Regulation (GDPR) and therefore access cannot be granted at this time.

For any issues, contact or call 717-291-8611.

Posted on

Victoria Beer Week returns with Friday untapping – Victoria News

Victoria Beer Week returns with Friday untapping - Victoria News

After a two-year hiatus, Victoria’s Beer Week got hopping on Friday night.

One organizer poured his excitement into two words at Beer Week’s April 1 kickoff event, at the Powerhouse (2110 Store St.) in Victoria.

“We’re back,” said Ryan Malcolm, a director with Victoria Beer Society.

The first pandemic shutdown hit right in the middle of the Society’s last Beer Week, in 2020.

“We’re so excited to be back,” Malcolm said. “Bringing Beer Week back after a two-year hiatus, it feels like we can close that chapter and start fresh.”

The suds-centred festivities will include some old favourites and new twists, but overall the week includes 18 events over nine days. An event called Touchdown, also at Powerhouse, will toast the end of the week with music, games and brewery awards on April 9.

One of the aspects Malcolm is eager about is Dubbel Down – a night filled with Belgian beers and food at the Victoria Public Market on April 9.

Also included in Beer Week is a host of “Beer School” events throughout the week that will see attendees learn about the origin of what ends up in their glass, get a holistic view of hops or settle in for some beer samplings.

More information can be found on Beer Week’s website (

Do you have a story tip? Email:

Follow us on Twitter and Instagram, and like us on Facebook.


Posted on

Celebrate Women’s Month With These Craft Beer Events

Celebrate Women’s Month With These Craft Beer Events

The craft beer industry hasn’t always been synonymous with inclusivity. Ownership and brewhouse positions are predominantly held by white males. A recent study by the Brewers Association pointed out that just 2% of breweries are fully owned by women, and 7.5% of brewing production staffs are female.

The numbers are a little better for those working in non-production, non-service roles – roughly 37% of those are filled by women. Five of those women, area craft brewery sales representatives, have created a celebration of Women’s Month through a series of events in March that should help to highlight women in the industry and benefit the Sojourner Truth House in the process.

“The idea for Women’s Month was always there but genuinely there weren’t enough of us to give it the attention it deserved,” said Julianna Pierandozzi, a sales rep for 3 Sheeps Brewing. “All of the brewery reps involved started seeing each other more and we knew we could start something great. Important to all of us was also the charity aspect with the Sojourner Truth House. We wanted to be able to support a group that has been supporting women in our community for years.”



Here’s your chance to crown the very best block! We’ve partnered with Sendik’s Food Market to create this tournament showdown of our state’s best cheeses, and we’re counting on you to choose the winner. In fact, you can taste all of the cheeses include in this bracket at all of Sendik’s full-service stores. Learn more here!

Women’s Month kicks off on Sunday (March 6) at New Barons Brewing Co-op (2018 S. 1st St.). From 1 to 6 p.m., one dollar of every beer sold goes to the Sojourner Truth House. The kickoff is the first of nine similar events.

The group that put the plan in action consists of Milwaukee-area reps from five well-respected craft breweries. Pierandozzi teamed up with Jen Durkin (Surly Brewing Company), Kelly Miller (Revolution Brewing), Clare Twietmeyer (Rhinegeist Brewery) and Kylen Eberlein (Indeed Brewing).

“I definitely see the inclusion of women in the industry growing day by day,” explained Miller, who has been a Milwaukee-area rep for Revolution for close to one year. “I think people are starting to realize that women enjoy craft beer and are just as great at selling it. I have even had a few people tell me it is like a breath of fresh air working with me because they are so used to working with men and it’s a nice change of pace. There is still a way to go, but I am excited with the progress I am seeing.”

Pierandozzi added: “More female reps, more female buyers, more female owners mean more inclusivity in the beer business. Groups like Barley’s Angels, Girls Pint Out and Pink Boots Society started the presence and knowledge that, yes, women drink beer. Having female owners, buyers, and reps solidifies that fact. I can’t say it’s always as easy for us, but we are hoping that events like the ones we are putting together can make that fact more well known. It also puts us in contact with each other.”

The Women’s Month events are happening all around Milwaukee. Each offers great beer and each helps the Sojourner Truth House.

  • Wednesday, March 9: MKE Burger (6421 S. 27th St.) at 4 p.m.
  • Thursday, March 10: Saint Bibiana (1327 E. Brady St.) at 4 p.m.
  • Friday, March 11: Ferch’s Crafthouse Grille (418 N. Mayfair Rd.) at 5 p.m.
  • Sunday, March 13: Sugar Maple (441 E. Lincoln Ave.) at 4 p.m.
  • Wednesday, March 23: The Brass Tap (7808 W. Layton Ave.) at 5 p.m.
  • Thursday, March 24: Von Trier (2235 N. Farwell Ave.) at 5 p.m.
  • Sunday, March 27: Station No. 06 (6800 W. Becher St.) at 11 a.m. and Bad Moon Saloon (4035 S. Clement Ave.) at 11 a.m.

“Inclusivity doesn’t begin or end with women,” said Durkin, who has been with Surly for more than two years. “There are so many good ideas and perspectives that are underrepresented. I’d like to see the craft beer industry never stop working towards more diversity and more inclusivity. As for the future of women in the craft beer industry, we’re just going to keep kicking ass!”



Posted on

12 Beer Events Brewing in Milwaukee: Feb. 22-27

12 Beer Events Brewing in Milwaukee: Feb. 22-27

Tuesday, Feb. 22

Third Space Brewing (1505 W. St. Paul Ave.) is releasing Double Dip, a dip-hopped double IPA. The brewery describes it as being loaded with notes of citrus, stone fruit and pine. Sounds good to me. The beer is extremely limited, so get there at 4 p.m. to ensure you get some.

Amorphic Beer (3700 N. Fratney St.) celebrates Twosday (2/22/22) by being open from 4 to 10 p.m. and knocking $2 off of full pours.

Learn what makes Central Waters Brewing tick at Behind the Beer, hosted by Ray’s Growler Gallery (8930 W. North Ave.). Cost is $25 and the event runs from 6:30 to 8 p.m. Central Waters founder Anello Mollica will be there with Central Waters Milwaukee head brewer Brendan Williamson. There will be a few new cans of Central Waters brews and taps like Black Gold barrel-aged imperial Stout.

Celebrate the Unity Awards!

We’re honoring the individuals and organizations who have invested their energy, talent, and resources to make our city more equitable and inclusive for all on March 3 at the Latino Arts United Community Center. 


Wednesday, Feb. 23

Central Waters is sticking around at Ray’s Growler Gallery. A tap takeover includes a few highlights like Liquid Skies NEIPA and Ray’s Oak barrel-aged stout.

Thursday, Feb. 24

Lakefront Brewery is having a release party for Brandy Barrel-Aged Apricot Blonde Barleywine at Burnhearts (2599 S. Logan Ave.) starting at 6 p.m.

Friday, Feb. 25

Supermoon Beer Company (3145 S. Howell Ave.) will have its taproom open over the weekend for the release of Punchbowl Melange, a blended farmhouse ale aged in French oak with raspberries and tart cherries. Preorder is available now. Pickup hours are noon to 7 p.m. on Friday and Saturday.

The weekly bottle release at 1840 Brewing Co. (342 E. Ward. St.) is Couple, Tree, Four West Coast Triple IPA. Presale is Friday at 9 a.m. but it will be on tap Wednesday at 4 p.m. Bottle pickup starts at 3 p.m. on Friday.

Restaurant To Be Named Later (1 Brewers Way) is hosting a beer dinner with Atwater Brewery. The four-course dinner starts at 6 p.m. and costs $75.

It’s a busy week for Third Space. On Friday, they’re releasing El Dorado Fun Times, a juicy double IPA made with El Dorado hops.

Saturday, Feb. 26

YogaSix Milwaukee hosts Bend and Brew at Indeed Brewing (530 S. 2nd St.) from 10 to 11 a.m. The event is free and you get $1 off of your first beverage after the workout.

Sunday, Feb. 27

Wückfinter returns to the parking lot at Ray’s Wine & Spirits from noon to 6 p.m. Sure the winter  event includes food and music, but the beer list is why you need to be there. Nearly 30 brews from Three Floyds and WarPigs will be available, including a few barrel-aged rarities.

Learn how to make needle felted landscapes and enjoy beer while you’re doing it. Gathering Place Brewing Company (811 E. Vienna St.) hosts the Crafts & Drafts workshop from 3 to 5 p.m. Cost is $35 and includes a free beer.