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Meeting & Events Incentive Program – Colorado Tourism Office (CTO) regarding meetings and events.

Meeting & Events Incentive Program – Colorado Tourism Office (CTO) regarding meetings and events.

The Meeting & Events Incentive Program provides a 10% cash rebate against eligible hard costs for hosting meetings and events in Colorado that take place on or after July 1, 2021, and on or before Dec. 31, 2022. The minimum rebate is $3,500 and the maximum rebate is $100,000. Applications are currently open.

The program’s goal is to increase tourism industry recovery by incentivizing meeting and event planners to:

book new meetings and events in Colorado rather than in one of our competitor states
retain meetings and events where there is a demonstrated likelihood that an event or meeting may be canceled, postponed, or relocated outside of Colorado without support
Incentive dollars only apply to NEW business contracted on or after April 6, 2021, when the Meeting and Events Incentive was introduced and does not apply to an existing business or recurring events unless the meeting or event is in danger of cancellation, postponement, or relocation without program support and can provide sufficient documentation to that effect.
As of Jan. 31, 2022, the program has received 134 submitted applications. Sixty-nine applications have been pre-approved for a total of $1,196,350 in cash rebates. Twelve applications are currently under review. More than $7 million in cash rebate incentives is still available.

Approved applications per county:

Denver: 25
Eagle: 9
Larimer: 6
Adams: 5
Jefferson County: 4
El Paso & Routt: 3 each
Broomfield, Boulder & Mesa: 2 each
Alamosa, Chaffee, Douglas, La Plata, Park, Pitkin, San Miguel & Summit: 1 each
For more information please use this link or reach out to me or Dana with any questions.


Rebecca D. Gelsinger, Deputy Director

Visit Estes Park, 1692 Big Thompson Ave., Suite 101

PO Box 4426, Estes Park, CO 80517

(970) 235 – 2383,