feature a dynamic schedule of events and immersive experiences to showcase the future of retail
and design, explore how the relationship between people and their homes has evolved, and show
how improving your everyday life can create for a more mindful home.
“Fuorisalone is the high point of every design-enthusiasts’ calendar. After two long years without it
in our lives, we are thrilled to be coming back with a bursting schedule full of the unique IKEA magic,
from collaborations to democratic design talks, and ever-changing installations to parties every
evening” says Marcus Engman, Chief Creative Officer at Ingka Group the largest IKEA franchisee.
The theme of this year’s Fuorisalone is Between Space and Time, and IKEA is bringing events and
experiences linked to life at home and the design of our spaces to BASE. Visitors of the IKEA Festival
will see a unique installation that will remain throughout the week and temporary pop-ups that will
transform on a daily basis, both indoors and out.
The days will be dedicated to previewing upcoming collections, and sessions with long-term
collaborators and in-house design talent. This year’s event will feature Fredrika Inger, Global Range
Manger at IKEA of Sweden, Design Manager Johan Ejdemo, in-house Designers Mikael Axelsson and
Friso Wiersma, long-term collaborator and UK-based Designer Ilse Crawford, Rotterdam-based
Designer Sabine Marcelis among many more. We will also host the musical experiences, and events
in the evenings with international artists.
“We’re happy to be back in Milan this year, to come together to share and experience some well
needed inspiration and optimism towards the everyday” says Fredrika Inger, Global Range Manager
at IKEA of Sweden. “We look forward to having valuable conversations around design and life at
home and giving some sneak peaks of the coming products – meaningful, well designed, and
affordable for many” she adds.
In addition, the indoor area will host Ögonblick – A Life at Home Exhibition, a fascinating physical and
digital installation inspired by H22, which will be open for visits all week. H22 is a project in Helsingborg, Sweden which IKEA is partnering with the aim to build “the sustainable city of the
future”. Ögonblick is the Swedish word for “moment” – and with the exhibition IKEA will tell the story
of different moments in life through a deep understanding of people and their relationships with
their homes, analysed through its annual Life at Home Report.
“We are excited about our participation in the Fuorisalone with an important project focused on the
relationship between people and their home. Through installations, experiences and talks, we also
want to tell the story of how the concept of domestic spaces has evolved over time, to adapt to
people’s new lifestyles in an era of constant change”, says Luca Battistelli, Home Furnishing
Direction Leader at IKEA Italia.
Moreover outside, in homage to Italy’s design capital, classic Milanese courtyard housing will come
to life. Visitors will be able to explore homes which reflect the lives of three different families, each
home telling the unique story of those who live in it.
Finally, of course visitors will have the opportunity to taste and savour traditional Swedish food at
the IKEA Festival.
If you are
looking to RSVP to the events IKEA will be hosting, please reach out to the email@example.com
to confirm your attendance.