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Provincial Government Secures Multi-Year Partnership Agreement with NASCAR – News Releases

The Honourable Andrew Furey, Premier of Newfoundland and Labrador, and the Honourable Steve Crocker, Minister of Tourism, Culture, Arts and Recreation today announced that the Provincial Government has entered into a multi-year partnership agreement with NASCAR. The partnership will see three Pinty’s Series races held in Newfoundland and Labrador over the next three years. This is Canada’s largest national motorsports series, and the agreement is the first time a Pinty’s Series race has been hosted on an island. Newfoundland and Labrador is only the fifth province to host a NASCAR race.

As part of Come Home 2022, the first NASCAR Pinty’s Series Race, the PRO•LINE 225, will take place at the Eastbound International Speedway and Concert Park in Avondale on Saturday, June 25, 2022. Tickets for this race can be purchased online here beginning Friday, April 15, 2022, at 12:00 p.m.

The week leading up to the first race will be NASCAR Week with a series of family-friendly activities and events including a NASCAR vehicle parade from the port in Argentia to the Eastbound International Speedway and Concert Park, a Meet the Teams autograph session, and a NASCAR Advance Auto Parts Weekly Series race on Friday, June 24. It is estimated that the events of the weekend will attract close to 10,000 spectators.

The partnership agreement will see a total investment of $665,000 from the Provincial Government over three years – $305,000 in 2022 and $180,000 in 2023 and 2024 respectively. The NASCAR races and associated events are anticipated to generate an estimated $5.4 million for the provincial economy.

Come Home 2022 aims to encourage former residents of Newfoundland and Labrador to come home, remind residents of the wonders here in their own ‘backyard,’ and complement ongoing work to attract visitors earlier in the season and expand ongoing marketing efforts with non-resident visitors. Newfoundlanders and Labradorians everywhere can visit to sign up for the Come Home e-newsletter which will share event announcements and information throughout the year. They can also follow ComeHome2022 on Facebook and Instagram to get up-to-date celebration information.

“This is an exciting partnership for Newfoundland and Labrador’s tourism and hospitality industries. NASCAR is an international organization with a wide reach, and we look forward to inspiring fans here in our province and all over the world. Hosting these races in our province puts us on the world stage and we’re ready to put on a show. NASCAR, you’re in for an incredible display of fan support and dedication, as well as a true destination experience.”
Honourable Andrew Furey
Premier of Newfoundland and Labrador

“As a signature Come Home 2022 event, this multi-year partnership agreement with NASCAR offers a new and unique event for the people of Newfoundland and Labrador to enjoy. The icing on the cake is the incredible benefits these races will bring to our communities and our tourism and hospitality industries, as Come Home 2022 continues to offer exciting experiences for everyone to enjoy.”
Honourable Steve Crocker
Minister of Tourism, Culture, Arts and Recreation

“Bringing the NASCAR Pinty’s Series to Atlantic Canada is a historic milestone for NASCAR in Canada. As Canada’s largest national motorsports series, we strive to bring the exciting side-by-side racing NASCAR is known for to fans across the country. Partnering with the Government of Newfoundland and Labrador will give our fans on the eastern coast a great chance to get the full NASCAR experience.”
Chad Siegle
NASCAR Vice-President of International Business Development

“I am so proud to be hosting the NASCAR Pinty’s Series starting with the Come Home 2022 celebration. To have this level of drivers in Newfoundland and Labrador is a dream come true and one of the reasons we built Eastbound International Speedway. With TSN and FloRacing coverage, the town of Avondale and Eastbound International Speedway will once again be highlighted internationally thanks to the hard work of our team, the province, and the town of Avondale.”
Patrick Squires
Owner of Eastbound International Speedway and Concert Park.

“Our tourism industry welcomes events of this nature. They provide a direct economic benefit to our community and help put Newfoundland and Labrador on the world stage. With our world-class event facilities, our unique cultural and natural attractions, and the renowned hospitality of our people, St. John’s and the Northeast Avalon are well-positioned to attract and host many more national and international events.”
Cathy Duke
Chief Executive Officer, Destination St. John’s

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Media contacts
Meghan McCabe
Office of the Premier

Adrienne Luther
Tourism, Culture, Arts and Recreation
709-729-4819, 730-2953

Josh Hamilton

Mike James
Eastbound International Speedway and Concert Park

Alison Cass
Destination St. John’s

2022 04 11
11:35 am