But even though NFT “ticket stubs” help put money back in the hands of sports teams and fans, since they don’t function as actual tickets and can’t be used to enter a game, they don’t fix other issues with traditional ticketing (e.g., scalpers, high resale prices, fraudulent tickets). As an industry, this is something collectively we need to continue working toward. Over the past few years, major progress has been made when it comes to NFTs and sports games, but in actuality, we’ve only scratched the surface.
There will be panel discussions with top NFT artists, a networking party, and local digital art display.
No matter who or where you are in Vancouver, the term ‘NFT’ has most likely come up in conversation.
NFT get-togethers and parties are scattered throughout the city, but what about a massive convention-style event?
Vancouver’s first large-scale NFT event is happening May 1 and will bring together the growing NFT community in Vancouver under one roof.
The NFT BC Panel and Party is taking place at the Hollywood Theatre with a capacity of approximately 574 people and organizer Jonathan Simkin, president of 604 Records and founder of Simkin Artist Management, predicts that it will sell out fast. “We’re well over 300 [tickets] sold plus a guest list that’s over 100 [people] at this point. So, based on my experience with events, it will sell out,” says Simkin.
The night starts with “Three or four panels with some of the top editing artists and other people in the space,” he explains. The panel discussions will feature some artists represented by Simkin Artist Management and will end with a local artwork display, networking, and music.
Some NFT artists present at the event include Mad Dog Jones, FVCKRENDER, and Carmilla Sumantry.
“The idea was to bring together the community,” says Simkin. “We could tell that there were a lot of people doing things in this community, but it seemed very disconnected and disjointed.” He hopes that an event like this will invigorate the NFT scene and keep it vibrant in the city.
The idea for a large-scale event started when Simkin attended a client’s “very informal” NFT party. “I was shocked by how many people were there,” he says. “It absolutely blew my mind. That’s sort of the genesis of the [NFT BC event]. [We realized] there’s a lot of people interested in this space in Vancouver.”
There may be a possibility of another NFT event in the future, though Simkin is just glad that there’s interest. “If this turns into a regular event- great! If it doesn’t- great!”
When: May 1 from 6 p.m. to 10 p.m. Doors open at 5 p.m.
Where: Hollywood Theatre – 3123 W Broadway
The NFT market surpassed $40 billion in 2021, and is now growing faster than ever. Everywhere we look, the demand for non-fungible tokens is increasing, driven by trends like the impending arrival of Web 3.0, and the introduction of the metaverse.
NFTs have the potential to change the world as we know it, delivering new economies in a virtual world, and altering the way we manage our own digital identities.
For individuals, they represent a secure and compelling investment opportunity, with access to a host of benefits, particularly in an evolving digital environment. For companies, NFTs are a chance to explore new methods of monetization, security, and innovation.
If you’re keen to learn more about the NFT landscape and what it means to you, the following events could be a great place to brush up your knowledge.
April 12-14, 2022, Laval, France
An international exhibition focusing on technologies in the extended reality landscape, Laval Virtual could be an excellent place to brush up on your knowledge of NFTs and disruptive technology. This phenomenal event will cover a wide range of topics associated with the immersive landscape, including XR, the metaverse, and the rise of non-fungible tokens.
During Laval Virtual Europe, you’ll have an opportunity to network with a range of other market leading business buyers interested in the future of new extended reality technologies and economies. There will also be around 130 speakers to listen to while you’re there!
June 15, 2022, COEX, Seoul, South Korea
NFTs are a major component of the impending metaverse landscape, where blockchain and digital assets will make a significant difference to how we identify ourselves. The Metaverse Expo, running in June 2022, is a chance to learn all about what the metaverse truly is, and how it’s going to change the way people interact with technology in the years to come.
At the Metaverse Expo, you’ll learn all about how NFT and blockchain technologies are creating new business opportunities. There’s also plenty of insights into how these new and disruptive technologies might connect with various other pieces of disruptive tech, like VR and AR tools. There are countless product presentations to explore, awards, and even expert consultations available.
The Global Metaverse Conference
April 27-29th, 2022 Santa Clara Convention Center
The Global Metaverse Conference is one of the biggest metaverse conferences around , where you can learn about everything from XR and AI in the metaverse, to NFT ecosystems. If you’re looking for an excellent chance to learn more about where the future of the internet and connected experiences is headed, this could be the ideal conference for you.
There’ll be plenty of opportunities to peak behind the curtain of the NFT revolution at this event, with a host of keynote sessions and phenomenal speakers to learn from. The Global Metaverse Conference will even discuss things like the blockchain and smart contracts.
AI VR 2022
July 22-24th, 20222, Kumamoto, Japan
Though focused primarily on the virtual reality landscape, the AI VR event is also an opportunity to explore how the connections we have with the internet and digital world are changing. This event, hosted in Japan in July this year, is a chance to learn more about the intelligent aspects of immersive technology, which are likely to make a significant difference to the future of NFTs.
Discussing how humans and machines will interact in the years to come is likely to inspire a number of conversations about the rise of the Metaverse, and the NFTs that come with it. This is a great opportunity to look at the possibilities of NFTs from a new perspective.
August 8-11th, 2022, Vancouver, Canada
Ideal for people interested in the methodologies and tools required to create their own NFTs and digital assets, Siggraph looks at everything from production and animation to art and design. This premier conference on computer graphics and interactive technologies is sure to be an excellent source of inspiration for content creators interested in building NFTs for the metaverse of tomorrow.
With Siggraph, you’ll have an opportunity to learn all about the artistic technology and systems available to help empower developers and creators in delivering new experiences for our future interactions in a digital world.
Augmented Enterprise Summit
October 18, 2022, San Diego, CA
More than just a place to learn about the latest Augmented Reality smart glasses and applications, the AR Enterprise summit is one of the longest-running events focused on the XR space. This event looks at everything from the applications of XR in an industrial landscape, to the rise of emerging technologies like digital twins, and the metaverse.
This year’s gathering will include a number of focus tracks sure to be of interest to those interested in NFTs. Specifically, there’s an opportunity to explore the various potential landscapes of the metaverse, and how different industries may be able to take advantage of new technologies in this space. With presenters like Coca Cola and Walmart, you’re sure to learn plenty.
Immerse Global Summit
December 5-7th, 2022, Miami, Florida
Previously the VR/AR Global Summit, Immerse Global Summit is a fantastic event hosted at the end of the year, in December 2022. This event covers a host of different topics related to the immersive world and the disruptive technologies changing the way we live and work today.
There are educational tracks focused specifically on NFTs, as well as a range of complementary technologies you might want to learn about too. You can look into the architecture of the metaverse and Web 3.0, discuss the blockchain, and look at how NFTs can help businesses to evolve and thrive in a new economy. Plus, there are bound to be plenty of opportunities to network and learn from likeminded professionals in your space.
Instead, it purchased digital real estate in Decentraland, a blockchain-based game that allows players to interact with each other through virtual avatars in a 3D virtual world and buy land within this virtual world, and even sell or rent it to other brands or individuals.
The virtual space Atom bought is now the company’s metaverse office, which it hopes to use to reach out to global clients and use as a place for ‘metaverse’ events and interactions too in the near future.
Yash Kulshreshtha, the national creative head of Mumbai-based firm, says those in their early 30s are already too old for today’s internet. He believes that much like how the older generation found the shift from newspapers to online articles drastic, the ‘90s generation is today content with what the present internet, or Web 2.0, already offers.
While the company has four virtual avatars to cater to this virtual space right now, Kulshreshtha says that one day, this facility could become just as valuable as the agency’s physical office – and in fact help the company expand its footprint beyond India. “The thing with the metaverse is that the young generation growing up today will find it completely natural,” he insists.
The ‘metaverse’, as of today, remains a vaguely defined and understood area of technology. While some, such as Meta (erstwhile Facebook), Nvidia, Microsoft and the likes have showcased virtual worlds with avatars that resemble the real person, items scaled to the real world, replication of actual areas, roads and much more, others have often used the ‘metaverse’ as a catch phrase given all the hype and attention around it.
In the distant future, the metaverse is supposed to be a single virtual world which runs parallel to our physical world, akin to worlds imagined in movies like Ready Player One.
Atom is just one among the many event management companies that are exploring this space.
In January 2022, Punjab-based events agency, Cryptic Entertainments, hosted what they claimed to be ‘India’s first metaverse concert’ on Ethereum-based 3D virtual platform, Somnium Space. About 30 individuals ‘attended’ the concert by 23-year-old Indian singer, Sparsh Dangwal. Since then, India has also seen its first ‘metaverse wedding’.
Such events show a rising trend of curiosity among individuals and organisers alike in terms of exploring a new technology. As Gautam Seth, co-founder and director of virtual event company Dreamcast Global, said, “Over the past year or so, there are many event companies in India that are trying to understand how the metaverse can apply to events. Some of the early movers are looking at ready metaverse platforms such as Decentraland and Spatial, and use their non-fungible token (NFT) avatars for their characters to design an event.”
Dinesh Dulhani, founder of Immersive Realities, a firm that develops immersive virtual experiences, adds a similar narrative. Over the past decade, Dulhani has offered virtual reality (VR)-based experiences in events that involve product showcases, or converted an audio-visual clip into a VR one. Today, Dulhani says that there is an increasing volume of attention in this space, for sure. “I have received enquiries and interest from the Singapore-based Publicis Group regarding hosting a metaverse event, and I have pitched such ideas to many of my clients as well,” he said.
Atom’s Kulshreshtha said that as of now, he has received queries from an Indian e-commerce platform regarding creating a metaverse platform, and has also pitched a metaverse concept to an FMCG brand regarding one of their promotional activities. Such plans, though, are still in early-stage conversations – showcasing the flipside of the ‘metaverse’ buzzword.
“Numerous brands are looking at a slightly toned-down solution, or more of a VR experience rather than the full-scale metaverse experience that platforms such as Decentraland provide. These brands typically want more control over what an attendee in their virtual event can do,” said Seth.
Alongside brands being conscious of what these experiences can bring to the table, Seth further said the technology is also a hindrance. “Today, the basic cardboard-like VR headsets are not good enough for metaverse events, because they are not really interactive. As an organizer, I cannot expect all individuals attending a metaverse event to have an Oculus Rift or similar VR headsets, along with a powerful computer, at home,” he added.
Dulhani, in fact, believes that even over the next couple of years, even as more companies express interest in ‘metaverse’ events, the experience will largely remain a non-VR one. “Back when Facebook acquired Oculus, everyone thought VR has arrived. But it still failed to get large-scale adoption from consumers, because of the issues with the headset. Over the past 4-5 years, VR has seen increasing adoption in enterprise use cases and gaming, but for it to become truly mainstream, the hardware has to evolve a lot,” he said.
To sum up, Kulshreshtha believes it is obviously a nascent phase for agencies and companies exploring the metaverse. “It may seem like a small augmentation of the virtual interaction experience that we have today, but for the generation that will follow us, interacting through a metaverse workplace will feel more natural. Such opportunities will let us advertise our products well beyond our present market, and take our agency global,” Kulshreshtha said.
“Look at Nike’s investment in RTFKT. If such big brands are making a push for NFTs and the metaverse, there’s definitely a big scope in the industry,” he added.
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