Posted on

Kamloops sporting events sees a boost in hotel occupancy and tourism

Kamloops sporting events sees a boost in hotel occupancy and tourism

Tourism Kamloops judges the number of visits the city receives by “occupancy rates.” The occupancy rate is the percentage of rooms in hotels that are booked.

In 2019, it was a record-breaking year for occupancy rates as it was near 80 per cent.

“Coming out of the Kamloops 55+ games just last week which was a great for the city we are estimating over $3.5 million in economic impact and with that we see occupancy rates in our hotels in the high 90’s so it’s great to see those increases over that time,” says Monica Dickinson with Tourism Kamloops.

During the pandemic summers in 2020 and 2021, Kamloops’ occupancy rate in hotels was cut by half.

Now in 2022, that percentage is exceeding pre-pandemic levels.

“Typically in the summers – we’re about the high 80’s but this year we’re seeing more 92, 93, 94, 95 per cent so that’s a significant increase in rooms to really bring that up in terms of occupancy,” says Bryan Pilbeam with the BC Hotels Association.

The Downtown Business Improvement Association (BIA) says having sporting events like the NSA World Series in the city sees a boost for businesses.

“The consensus is from most business owners is that [business] has been very positive in regards to increased traffic – it really has been a great summer,” says Howie Reimer, Downtown Business Improvement Association.

Having the NSA World Series in town is set to bring millions of dollars into the city through tourism.

“The economic impact on Kamloops ranges from $2-4 million annually. We’ll be coming here as long as they want us and we’re grateful for that,” Rose says.

“Those are non-resident dollars that are being injected into our businesses and our hotels and restaurants and it’s great when we can bring new money into the city,” adds Dickinson.

Businesses will continue to reap the benefits from the tournament which wraps up on Monday (September 5).

Posted on

Hosting international sporting events makes economic sense

Simon Morton

Keep Olympic News Free

Support for as little as £10

For nearly 15 years now, has been at the forefront of reporting fearlessly on what happens in the Olympic Movement. As the first website not to be placed behind a paywall, we have made news about the International Olympic Committee, the Olympic and Paralympic Games, the Commonwealth Games and other major events more accessible than ever to everybody. has established a global reputation for the excellence of its reporting and breadth of its coverage. For many of our readers from more than 200 countries and territories around the world the website is a vital part of their daily lives. The ping of our free daily email alert, sent every morning at 6.30am UK time 365 days a year, landing in their inbox, is as a familiar part of their day as their first cup of coffee.

Even during the worst times of the COVID-19 pandemic, maintained its high standard of reporting on all the news from around the globe on a daily basis. We were the first publication in the world to signal the threat that the Olympic Movement faced from the coronavirus and have provided unparalleled coverage of the pandemic since. 

As the world begins to emerge from the COVID crisis, would like to invite you to help us on our journey by funding our independent journalism. Your vital support would mean we can continue to report so comprehensively on the Olympic Movement and the events that shape it. It would mean we can keep our website open for everyone. Last year, nearly 25 million people read, making us by far the biggest source of independent news on what is happening in world sport. 

Every contribution, however big or small, will help maintain and improve our worldwide coverage in the year ahead. Our small and dedicated team were extremely busy last year covering the re-arranged Olympic and Paralympic Games in Tokyo, an unprecedented logistical challenge that stretched our tight resources to the limit. 

The remainder of 2022 is not going to be any less busy, or less challenging. We had the Winter Olympic and Paralympic Games in Beijing, where we sent a team of four reporters, and coming up are the Commonwealth Games in Birmingham, the Summer World University and Asian Games in China, the World Games in Alabama and multiple World Championships. Plus, of course, there is the FIFA World Cup in Qatar.

Unlike many others, is available for everyone to read, regardless of what they can afford to pay. We do this because we believe that sport belongs to everybody, and everybody should be able to read information regardless of their financial situation. While others try to benefit financially from information, we are committed to sharing it with as many people as possible. The greater the number of people that can keep up to date with global events, and understand their impact, the more sport will be forced to be transparent.

Support for as little as £10 – it only takes a minute. If you can, please consider supporting us with a regular amount each month. Thank you.

Read more

Posted on

How sporting events are driving tourism: ‘Think big Richmond. We’ve got big things coming.’

How sporting events are driving tourism: 'Think big Richmond. We've got big things coming.'

RICHMOND, Va. — Summer sporting events are bringing people from near and far to the Richmond area, helping the tourism industry recover and exceed the amount of lodging revenue brought in before the COVID-19 pandemic.

Richmond Region Tourism reports that during fiscal year of 2022 (FY22), $30.8 million came from lodging tax revenue, about $800,000 higher than it was in 2019.

Richmond Region Tourism President and CEO Jack Berry


Richmond Region Tourism President and CEO Jack Berry

“June of 2020, the governor allowed sports tourism to continue and that saved us,” said Richmond Region Tourism President and CEO Jack Berry. “Now 80% of group travel is associated with sports tourism.”

Berry said this summer has been especially fruitful in terms of creating revenue through sports tourism.

“This summer, we’ll have hosted 33 sporting events, and it’s almost 100,000 visitors coming just this summer alone,” Berry said.

Poster image (33).jpg


This first weekend in August, SwimRVA hosted the U.S. Masters Swimming Summer National Championship, bringing in thousands of competitors and spectators from across the United States and beyond.

“This is the first national championship in the sport of swimming to come to the commonwealth and the fact that it’s hear in the capital region is a really big deal,” said Adam Kennedy, SwimRVA’s Executive Director.

SwimRVA's Executive Director Adam Kennedy


SwimRVA’s Executive Director Adam Kennedy

Kennedy said swimmers of all ages and backgrounds, coming all the way from places like Australia and Costa Rica, came to compete for several days.

“We see almost 900 athletes a day, and then we multiply that by the people they’re bringing with them and the coaches and the staff, there’s probably 1,200-1,300 a day coming through,” Kennedy said.

In Henrico County, a new sports and convocation center set to open in late 2023, recently had the first parts of its foundation laid. Another 17,000-seat arena off of I-95 is set to open in 2026. 

Poster image (40).jpg

GreenCity Partners, LLC

GreenCity development includes 17,000-seat arena off of I-95 is set to open in 2026 in Henrico County. 

“Think big Richmond,” Berry said. “It doesn’t have to stop here. We’ve got big things coming, between the new arena that’s being built. We are constantly raising the bar. Richmond is a small town that thinks big and we do big things, and we only need to think bigger.”

Posted on

St. Louis Sports Commission president to retire after luring big sporting events

St. Louis Sports Commission president to retire after luring big sporting events

Name a sporting event, and Frank Viverito has probably been there. Not just one time, but again and again and again.

Firsthand knowledge of the Final Four or Olympic gymnastics trials or U.S. figure skating championships and just about anything else imaginable has been his best business practice.

As president of the St. Louis Sports Commission since 1995, Viverito’s job has been to sell St. Louis as the landing spot for games and competitions of all shapes and sizes. His haul has been impressive.

With the commission’s plate full for a few years to come, Viverito is ready to step away, having announced his retirement at the end of 2022 at the organization’s board meeting Wednesday morning.

“We’ve spent every nickel on getting on planes, going to events and meeting the people who ran them to understand how they came together,” Viverito said. “That’s the only way we have ever done marketing. We’ve never had exhibit booths. We’ve never run a single newspaper or magazine ad. We’ve never sponsored a luncheon or dinner at a trade show. We don’t have trinkets.”

Viverito built the sports commission into one of the best in a field now crowded with hundreds in the United States. Three times it has been named the best in the country by the National Association of Sports Commissions.

The New York native along with his staff have relied entirely on private investment — most commissions benefit from public money — to bring some of the biggest sporting events to the city.

Top-drawing games have run the gamut from NCAA championships for men’s and women’s basketball, hockey and wrestling to major golf tournaments, Olympic trials and international soccer.

“I’ve talked to people from early on who said, ‘We really weren’t sure where this was going to go, but we’re pleased with where it’s gotten to,’” Viverito said. “I’ve always said this is such a great town to do something like this.”

The sports commission was formed in 1989, and St. Louis was one of 12 cities with a commission when the national association was formed in 1992. There are now more than 600 members.

The competition for events has become fierce with millions, even billions, of dollars involved. When Viverito made his first bid for the NCAA wrestling championships, he came to discover that three cities had made bids for three years. It would have been difficult to fail.

In 1999, he went to the wrestling championships at Penn State to spread the word about St. Louis hosting the next year.

“We were the new kids on the block, and this older gentleman came up to me — a grizzled former wrestler — and practically put a finger through my chest,” Viverito said. “He said, ‘I’ve been coming to this event for 65 years. Don’t you screw it up.’ It registered to me that this was a big deal.”

St. Louis has held the wrestling championships nine times, growing the event into what Viverito calls a celebration of the sport. He calls it one of the most rewarding success stories of his tenure.

The next generation of events will fall under Marc Schreiber, a longtime sports commission vice president and traveling partner for Viverito. Schreiber, who will become president, and vice president Chris Roseman spent a lot of time together on those trips, learning the ropes and cultivating relationships.

Together they scouted out opportunities and developed other projects such as the Musial Awards for sportsmanship, the Olympic legacy initiative and the upcoming Let ’em Play program as a support resource for referees at all levels.

“Just the events he has brought to St. Louis would make a resume of success,” Schreiber said. “But I think what made him so valuable was his visionary thinking. A lot of people wouldn’t go down these paths or think about doing these kinds of initiatives. He’s very much the vision behind them.”

When the sports commission was bidding for the 2020 Olympic gymnastics trials, Viverito and his staff arranged to take the USA Gymnastics staff to Washington University to see the newly installed Olympic rings and Francis Field, where Olympic events were held in 1904. When they exited the shuttle, the group was greeted by Jackie Joyner Kersee.

These are the kinds of touches Viverito and his co-workers have strived for to remain a player in an increasingly competitive field. St. Louis will always have memories of some major events that also were aided by Viverito’s wife, Patty, who has worked in commissioner roles with the Missouri Valley Conference for more than three decades.

The 2001 women’s Final Four was one of the biggest successes and received significant boosts from the presence of Missouri State and Notre Dame, led by guard Niele Ivey from Cor Jesu Academy. Four years later, the men’s Final Four did even bigger business at the dome with Illinois as a participant.

Then came the Frozen Four, a string of wrestling championships, the PGA Championship and men’s and women’s gymnastics trials, among dozens of events. Viverito will retire having helped lure an NCAA hockey regional in 2024, the Frozen Four in 2025 and first- and second-round games in the men’s NCAA basketball tournament in 2026.

What does he consider his role in all of it?

“The two things are a love for St. Louis and sports — just a passion for that — and the other attribute is consensus building and relationship building,” he said. “That’s what I did, and we built a team that could be successful.”

Posted on

Meta Launches Updated Safety Guide for Athletes Ahead of Major Sporting Events

Meta Launches Updated Safety Guide for Athletes Ahead of Major Sporting Events

With several major sporting events coming up, including the Commonwealth Games and the 2022 World Cup, Meta has launched an updated version of its safety guide for athletes, which provides a range of notes on how to manage your Facebook and Instagram experience to avoid spam, scams, abuse and more.

The 39-page guide is a handy reference guide to all of the various safety tools in both apps, which is not only relevant for athletes, but could also be of value to anyone looking to get a better understanding of their protection and moderation options in each.   

As per Meta:

“This guide is designed to help you prevent, protect, moderate, and escalate on both Facebook and Instagram. We will run through how to protect your password, set up two-factor authentication, understand Page access and take action when you’ve been hacked. We will also walk through how to moderate your Pages, and how to escalate when you experience bullying and harassment.”

The guide includes helpful overviews of each key element, including how to create a strong password:

Meta Safety Guide for Athletes

How to set up two-factor authentication (a key step for account security):

Meta Safety Guide for Athletes

There are also notes on the various moderation and safety tools available on Facebook:

Meta Safety Guide for Athletes

And more specific explainers on things like how to report a profile for impersonation:

Meta Safety Guide for Athletes

As noted, the focus is professional athletes, so some aspects will be of more relevance to those in the spotlight. But it’s a handy overview of the various options and controls on offer, while Meta also includes some pointers on how to maximize fan engagement on your Page:

  • Respond to comments on Facebook – When you engage in the comments section on your own posts (responding to comments or simply contributing to the conversation), the posts may be shown again in your followers’ Feeds, which increases reach and engagement. Responding to comments on your posts also elevates them to the top of your discussion thread.
  • Start with the “Most Relevant” view on Facebook – When looking at the comments section on your post or video, confirm you are looking at the “Most Relevant” view to ensure high quality comments from fans, and comments from other public figures, creators and verified accounts are at the top. This will make it easier and more efficient for you to engage.
  • Pin comments on Instagram – Consider pinning a few comments to the top of your post. By highlighting positive comments, you can better manage the tone of the conversation.

Nothing groundbreaking, as such, but some good reminders of the value of such engagement to help maximize post reach and engagement.

It’s a handy guide, which could be valuable for your process.

You can download Meta’s ‘Facebook and Instagram Safety Guide for Athletes’ here.

Posted on

Singapore ‘committed’ to hosting sporting events despite unsuccessful 2025 World Athletics Championships bid: SportSG

Singapore 'committed' to hosting sporting events despite unsuccessful 2025 World Athletics Championships bid: SportSG

The event will return to the site of last year’s Olympic Games in the year that the Japanese Association of Athletics Federations (JAAF) celebrates its centenary.

“Singapore congratulates Tokyo for being awarded the host city for the World Athletics Championships for 2025. While the decision did not go Singapore’s way, we believe that through this bid process we have strengthened our relationship with World Athletics and demonstrated the potential for athletics in Southeast Asia,” said the SportSG spokesperson.

“We remain committed to bringing international sporting events to Singapore and will continue to pursue sporting events that are aligned to our strategic interests. We thank World Athletics for the opportunity to participate in this bid and wish them all the best for the World Athletics Championships Oregon22 and beyond.”

World Athletics said in a press release that Singapore, Nairobi and Silesia were all deemed “strong enough and experienced enough to host the event”.

Tokyo, however, scored the highest of the four candidates in the bid evaluation across four areas.

In March, SportSG announced its bid to host the World Championships in 2025. If it had been successful, it would have been the first time the event was held in Southeast Asia.

Singapore previously hosted the inaugural Youth Olympic Games in 2010 and the Southeast Asian Games in 2015. In motorsport, it hosts a Formula 1 Grand Prix.

Posted on

Beijing to resume on-site sporting events

BEIJING, July 13 (Xinhua) — Beijing will resume on-site sporting events starting on Tuesday, according to the Beijing Municipal Bureau of Sports.

Administrative districts of the city with low risk of COVID-19 will be allowed to hold sports events with less than 1,000 people (including staff and spectators). For sporting events with more than 1,000 people, organizers need to report to the government for evaluation and permission, read an announcement posted online on Monday evening by the bureau.

Sports events will not be held in districts of the city with COVID-19 medium and high-risk areas. And people from medium and high-risk areas without valid health codes and trip codes will not be allowed to participate in on-site sporting events.

Basic epidemic prevention and control measures are necessary for every on-site event.

Organizers are required to disclose the basic information 30 days ahead.