14 June 2022
Minister for Hospitality and Events
Tasmania’s visitor economy is thriving, business confidence is up, and our Government’s vision is to take the Tasmanian events industry to the next level.
The Tasmanian Liberal Government is firm in its commitment to bringing more world-class events to Tasmania as we commence the development of our next 5-year Events Strategy.
When we came to Government in 2014, we developed and implemented the State’s first-ever whole-of-government Events Strategy to secure the future of events in Tasmania – of all types and sizes.
Under the Labor-Green Government, investment in events was sporadic and lacked a coherent vision.
In contrast, this Government’s strategy has delivered investment into events right across our State, including business events, leisure events, arts events, sports events, and community events. Over the next six months, we are supporting around 30 events to take place in every region of the State.
Building upon this success, we will now begin work to develop the next 5-year strategy which will solidify the strong foundations we’ve laid since 2015.
Events Tasmania will lead the five-year strategy development in conjunction with other event-funding bodies within Government, and with Business Events Tasmania.
The Strategy will continue to focus on growing our visitor economy and supporting our communities through a variety of channels.
We will work and consult with our tourism, cultural and hospitality sectors, together with local Councils and our existing iconic events who can provide unique insights. And we will work with our four Regional Tourism Organisation partners to ensure that there is a strong focus on creating even more reasons for people to travel outside of the major cities.
Importantly, this Strategy will ensure that we have a strong return on the investment we make into all events – either financial or the positive impact on the relevant community – so that Tasmanians reap the benefits