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Sales day, every day: More mega sales events can help beauty brands get new customers and drive sales

Sales day, every day: More mega sales events can help beauty brands get new customers and drive sales

According to Damisa Tseng-Prompoj, regional head of e-commerce at Intrepid Group Asia, a regional digital and e-commerce solutions provider, the relationship between consumers and mega campaigns has evolved significantly in the past decade.

She recounted her early days in Lazada, where such campaigns were treated as “just another sales day”​, and not the hotly anticipated mega-events they are today.

“The way [e-commerce] platforms and brands think about mega campaigns is that it’s no longer a one-off day. The customer engagement begins long before the campaign begins, and long after it is over,”​ she told CosmeticsDesign-Asia.

On the consumer side, they have learnt to anticipate these mega-events, which can be illustrated by the hourly pattern of sales during these events, said Tseng-Prompoj.

“Within the past few years, a stark difference that can be observed is that a large portion of a brand’s sales – in our experience up to 45% – can be driven by just the first two hours of a campaign, or what is known as ‘Golden Hours’.”

As such, the ‘pre-hype’ teasing has become critical for brands in the lead up to mega sale days. This would typically begin two to three weeks before the actual event, all depending on the scale.

“When they think about campaign strategies in this new era, it’s about understanding that the lead-up and follow up with a campaign is as critical as the campaign day itself.

“The idea is to build brand awareness for potential customers by providing a sneak peek of the deals, drive pre-sale activities, facilitate the early collection of vouchers – all with the goal of driving add-to-cart.”

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City launches appreciation events for Accessible Transit customers

City launches appreciation events for Accessible Transit customers

Photo: Shaun Penner

By Shane Clausing


Mar 2, 2022 | 5:08 PM

The City of Grande Prairie has launched an Accessible Transit appreciation event for riders.

The event will provide users with a free round-trip, museum entry and a guided tour of the Philip J. Currie Dinosaur Museum.

The bus will pick up attendees from their homes and take them to the facility for a one-hour guided tour which will start every Saturday and Sunday from March 12 until April 3 at 2 p.m.

Once the tour is complete, participants will have extra time to explore the museum until 4 p.m. before the bus drops them back off at their homes.

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Entergy Louisiana customers to see $8 increase due to 2021 weather events

Entergy Louisiana customers to see $8 increase due to 2021 weather events

METAIRIE, La. (WAFB) – The Louisiana Public Service Commission has approved a cost-recovery measure that will allow Entergy to increase rates for customers following multiple weather events in 2021.

The cost-recovery increase of rates will allow Entergy to repair and replace its electric infrastructure after Hurricanes Laura, Delta, Zeta, Ida, as well as damage from Winter Storm Uri.

Entergy Louisiana released the following statement about the approval:

On Feb. 23, the Louisiana Public Service Commission approved Entergy Louisiana’s request to finance $3.2 billion in storm costs using low-cost bonds through a process called securitization. Securitization permits the costs to be financed with generally lower-cost capital and is projected to save customers billions over the long-term as compared with other methods of financing.

The costs being financed are related to restoring the electric system after 2020 hurricanes Laura, Delta and Zeta and the February 2021 winter storms (approximately $2.2 billion), with the remainder being related to replenishing reserves for future storms (approximately $290 million) and creating an escrow addressing a portion of restoration costs following Hurricane Ida (approximately $1 billion).

To lessen the impact to customers’ bills, the costs will be collected over an expected 15-year term through a line item appearing on monthly bills, similar to recovery for previous hurricanes like Katrina, Gustav, Ike and Isaac. The monthly bill effect for a 1,000-kWh residential customer is estimated at around $8 a month but could change based on interest rates at the time of issuance of the bonds. It’s also worth noting that while the costs for hurricanes Gustav, Ike and Isaac are still being collected, the charges for hurricanes Katrina and Rita rolled off bills in 2018 and the charges for Gustav and Ike are expected to expire in August. While the new monthly charge could be included on bills as early as May, it’s contingent upon when closing on the financing occurs.

Entergy Louisiana is continuing to advocate for federal disaster relief, and to any extent the company is reimbursed for a portion of storm costs, it will reduce future bill impacts related to Ida. In addition, the company is continuing to seek federal aid to bolster existing grid resiliency plans and, ultimately, accelerate efforts to strengthen and harden the electric system ahead of future storms. Doing so will help us restore power quickly and safely and avoid costly restoration efforts; however, it is a long-term commitment and one that will take time.

Entergy will enact its cost-recovery increase over the course of 15 years.

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