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Event Management Platform Market Worth $60Bn by 2028 at 11.5% CAGR Led by Cloud-based Deployment (74.6% Market Share in 2021), Global Analysis (18+ Countries, 5 Key Regions, 50+ Companies) by The Insight Partners
New York, July 06, 2022 (GLOBE NEWSWIRE) — The Insight Partners published latest research study on “Event Management Platform Market Forecast to 2028 – COVID-19 Impact and Global Analysis By Component [Hardware (Physical and Hybrid Check-in), Software, and Services (Professional Services, Managed Services)], Deployment (On Premise and Cloud-based), Application (Event Planning, Event Registration and Ticketing, Event Marketing, Content Management, Networking Management, Analytics and Reporting, Audience Management and Communication, Visitor Management, Venue Management, Virtual Lobby Management, and Others ), End User (Trade Show Organizers, Event Management Agencies, Corporates, Academics, Organizations, Associations/Non-profitable Trusts/Government Bodies, and Others)”, based on component, the market is segmented into hardware, software, and services. The software segment led the market with the largest market share in 2021.
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Event Management Platform Market Report Scope & Strategic Insights:
| Report Coverage | Details |
| Market Size Value in | US$ 31.23 Billion in 2022 |
| Market Size Value by | US$ 60.01 Billion by 2028 |
| Growth rate | CAGR of 11.5% from 2022 to 2028 |
| Forecast Period | 2022-2028 |
| Base Year | 2022 |
| No. of Pages | 174 |
| No. Tables | 153 |
| No. of Charts & Figures | 104 |
| Historical data available | Yes |
| Segments covered | Component, Deployment, Application, and End User |
| Regional scope | North America; Europe; Asia Pacific; Latin America; MEA |
| Country scope | US, UK, Canada, Germany, France, Italy, Australia, Russia, China, Japan, South Korea, Saudi Arabia, Brazil, Argentina |
| Report coverage | Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
Event Management Platform Market: Competitive Landscape and Key Developments
ACTIVE Network, LLC; BigMarker; Aventri, Inc.; Bizzabo; Swapcard; Goldcast; WebEx Events; PheedLoop Inc.; Zuddl; and Airmeet are among the key players profiled during the study of the global event management platform market. In addition, several other essential market players were studied and analyzed to get a holistic view of the event management platform market and its ecosystem.
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In May 2022, ACTIVE Network and accesso entered into a strategic partnership to extend the reach of the company’s solutions to the ski industry. This partnership would allow ACTIVE Network to access the e-commerce ticketing suite of accesso, and the clients of accesso would get an option for real-time transport protocol (RTP).
In January 2022, Aventri merged with MeetingPlay, an innovative solution provider for in-person, virtual, and hybrid events. The new event software powerhouse would combine the strengths of both companies to offer a complete full-service solution for meetings and events.
The major stakeholders in the global event management platform market ecosystem include event management platform hardware/software/service providers, system integrators, and end users. With the rising demand for event management platform solutions for event planning, event registration and ticketing, event marketing, content management, networking management, analytics and reporting, audience engagement and communication, visitor management, venue management, virtual lobby management across the globe, the event management platform providers are also experiencing sustainable growth opportunities.
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The major end users of the event management platform market include trade show organizers, event management agencies, corporates, academic, organizations, associations/non-profitable trusts/government bodies, and others. Among end users, the event management agencies segment to have the highest share. Event management agencies help organizations develop and plan events for their clients. The events include creating effective invitations, managing registrations, organizing housing and travel preferences, collecting online payments, and viewing reports in actual time.
Event Management Platform Market: Application Segment Overview
Based on application, the market is segmented into event planning, event registration and ticketing, event marketing, content management, networking management, analytics and reporting, audience engagement and communication, visitor management, venue management, virtual lobby management, and others. The event planning segment led the event management platform market with the largest market share in 2021.
Companies are incorporating videos to create more digital experiences as audiences’ preference for on-demand viewing is growing. Virtually every marketer considers webinars a crucial component of their strategy and the most effective medium for generating quality sales leads. With webinars, companies from all industries are fast turning to digital-first interaction. According to the ON24 Webinar Benchmarks Report 2021, companies are rapidly transitioning to digital-first engagement with webinars. The findings are based on over ~2,000 businesses providing over ~100,000 digital experiences with ~100 participants utilizing ON24 in one of the most comprehensive data investigations of digital events in 2020.
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As per the data, the use of webinars climbed 162%, with attendance nearly quadrupling to over ~60 million people. Over ~61 million hours of material were consumed by audiences, representing ~300% growth. As the shift to digital platforms rises, webinars are becoming increasingly necessary in marketing and sales. In a follow-up poll to the benchmarks report, 99% of marketers think webinars are essential to their strategies, with 72% stating they directly influence pipeline and revenue. The benefits of webinars, such as audience analytics, engagement data, and buying signals, allow marketers to claim that 66% of sales teams prioritize webinar leads, making webinars the top digital channel for generating qualified leads and sales leads for 89% of respondents.
Using modern technologies, such as webinars, in the healthcare industry helps to continuously optimize the execution of care and streamline processes that support and enable efficient care delivery. Webinars can also help break down collaborative boundaries, allowing faster clinical discovery. Similarly, educational webinars and web conferencing technologies have recently received more attention. Students do not need to spend money on transportation or lodging to receive an education. Similarly, the educational institution does not need to make significant space or class size investments to accommodate new pupils. Thus, the growing use of webinars is driving the event management platform market growth.
Impact of COVID-19 Pandemic on North America Event Management Platform Market:
The dramatic shift to virtual events created new challenges for event planners, such as rethinking plans and designs, managing remote speakers to deal with new technologies, and finding interesting ways of keeping people engaged. Moreover, the declining gross domestic product (GDP) of the region hampered the event management platform market growth. The COVID-19 crisis has drastically forced event planners to switch from in-person meetings to virtual meetings.
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The COVID-19 outbreak has slightly affected the event platform providers for conducting virtual events. However, the event management platform market is expected to foresee significant growth opportunities in the coming years owing to the rising demand for digital content and live streaming. Thus, the overall impact of the COVID-19 pandemic on the North American event management platform market is moderate.
Browse Adjoining Reports:
Events Market Forecast to 2028 – COVID-19 Impact and Global Analysis By Event Type (Virtual, Hybrid, and Physical), Revenue Source (Ticket Sale, Sponsorship, and Others), Type (Music Concert, Festivals, Sports, Exhibitions and Conferences, Corporate Events and Seminars, and Others), Organizer (Corporate, Sports, Education, Entertainment, Association, and Others), Application (B2B and B2C), and Enterprise Size (Small and Medium Enterprises and Large Enterprises)
Event Management Software Market to 2027 – Global Analysis and Forecasts by Solution Type (Software, and Services); Application (Event Planning, Event Marketing, Venue and Ticket Management, Analytics and Reporting, and Others); End-User (Corporate, Government, Education, Media and Entertainment, and Others)
Virtual Event Software Market Forecast to 2028 – COVID-19 Impact and Global Analysis By Solution (Software and Services), Enterprise Size (SMEs, Large Enterprises), and End User (Trade Show Organizers, Event Management Agencies, Corporates, Academic Organizations, Others)
Security Information and Event Management Market to 2027 – Global Analysis and Forecasts by Solution (Patch Management, Log & Event Management, Firewall Security Management, and Others); Service (Integration, Consulting, and Support); and End User (Healthcare, Energy & Utility, BFSI, Government, Retail, and Others)
SIEM Software Market Forecast to 2028 – COVID-19 Impact and Global Analysis By Deployment Type (Cloud, On-Premise); Solution Type (Log and Event Management, Patch Management, Firewall Security Management, Others); Vertical (BFSI, IT and Telecommunication, Hospitality, Educational Institutes, Government Offices, Energy and Utility, Retail, Others) and Geography
Crowd Management and Event Security Market Forecast to 2028 – COVID-19 Impact and Global Analysis by Component (Solution, Services); Deployment Type (Cloud, On-premises); Enterprise Size (Small and Medium-Size Enterprises, Large Enterprises); End-user (Transportation, Retail, Hospitality and Tourism, Others) and Geography
Audience Intelligence Platform Market Forecast to 2028 – COVID-19 Impact and Global Analysis by Deployment Type (On-Premises, Cloud); Application (Government, Retail and eCommerce, Healthcare and Life Sciences, BFSI, Transportation and Logistics, Telecom and IT, Manufacturing, Other) and Geography
Audience Analytics Market Forecast to 2028 – Covid-19 Impact and Global Analysis – Component (Solutions and Services); Application (Sales & Marketing, Customer Experience, and Competitive Analysis); End-user (BFSI, IT & Telecommunication, Retail, Healthcare, Media & Entertainment, Hospitality, and Government) and Geography
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Virtual events connect Global Campus families – WSU Insider
Global Connections, Washington State University Global Campus’ student involvement program, is launching a new series of virtual events designed to provide a fun and engaging way for Global Campus students with children to connect with their families as well as other Coug parents.
Titled “Cougs and Their Cubs,” the event series consists of child-centered activities students can participate in with their kids, as well as virtual social events for Coug parents on their own.
“Cougs and Their Cubs is all about giving Global Campus students a fun opportunity to connect, network and engage with their families and fellow Cougs,” said Amanda Terry, a Global Campus student ambassador who is coordinating the event series. “It’s all about building community, both within our own families and within our worldwide family of Global Campus Cougs.”
The first official Cougs and Their Cubs event is scheduled for June 28. “Cougs, Cubs, and Cupcakes” will be a cupcake decorating event for Global Campus students and their kids ahead of the July 4th holiday. The online event is open to all Global Campus students.
“As a current Global Campus student and parent of three, I know firsthand how challenging it can be to juggle college and family life,” said Terry. “We want to provide an inclusive space for parents to take a breath, have some fun with their kids, and interact with their peers who are going through the same types of life experiences that they are.”
After the kickoff event in June, monthly Cougs and Their Cubs events are planned for fall semester. Planned events include a “back-to-school tips” discussion and Coug coffee hour for parents only, a pumpkin patch story hour and holiday ornament making party for parents and their kids.
“All these events will revolve around students who are parents. Some events, we want to make fun and engaging for the whole family, said Andria Donnenwerth, director of the Global Connections program, but we also want to include some events where our student-parents can have a little break and just socialize among their peers,”
Though the cupcake decorating event is the first official event of the series, Global Campus has recently completed a few “test case” events as a proof of concept for the Cougs and Their Cubs series, with very positive results.
Precursors to Cougs and Their Cubs included a virtual, family bingo night, a Dr. Suess reading day, and a virtual coffee hour for parents to discuss life balance.
“The events went very well. We received great feedback from those in attendance, and we knew that this was an idea we wanted to pursue on a more regular basis,” said Andrea Jimenez, Global Connections program coordinator, who helped run the precursor events.
“Both parents and kids involved had a lot of fun at these events, and that was great to see. We’re looking forward to the future Cougs and Cubs events that we have planned and know that it will be a great new addition to our programming here at Global Campus.”
The Global Connections program serves WSU Global Campus students by offering engaging co- and extra-curricular events and activities—free and fully online. Through Global Connections, students can connect with peers and expert presenters via webinars, livestreamed events, activities, academic contests, and more.
Global Edmonton supports: Canada Day In The Plaza – GlobalNews Events
On July 1 celebrate the best country on planet earth at ICE District Plaza.
Wear your Canadian colours proudly and enjoy live entertainment, food, beverages, photo ops, roving characters, axe throwing, a renowned body airbrush artist, patio games, and more.
Singapore bounces back as global events organizer
Singapore’s reopening of its borders is jump-starting its once thriving corporate events sector, with the strong “pent-up demand” for face-to-face gatherings and networking seen to sustain the industry in the next two to three years, experts said.
“It would be very fair to say the recovery is very real. It’s real because people are coming back to conventions and exhibitions,” said Richard Ireland, president of the Singapore Association of Convention and Exhibition Organizers and Suppliers.
The Singapore Tourism Board, or STB, forecast that the industry of Meetings, Incentives, Conventions and Exhibitions, or MICE, will enjoy full recovery in two to three years. Industry players are likewise optimistic, noting that after a two-year hiatus, the city-state is once again hosting some of the biggest international events. These include the Shangri-La Dialogue and the Food and Hotel Asia Food and Beverage trade event that will be held in September.
Ireland expects that full recovery is possible in less than two years, noting that there is strong “pent-up demand “for the desire of people to have face-to-face meetings and networking.
Lawrence Loh, director at the Centre for Governance and Sustainability at the National University of Singapore, said the MICE sector might even “recover sooner than later” and “this may take place even earlier than two to three years’ time”.
“It is just like the aviation and hospitality industry right now when the recovery has been faster than anticipated. Many entities are currently facing severe crunches to even fill up job vacancies to cater to the sudden rise in demand,” Loh told China Daily.
As one of the world’s key financial centers and a global aviation hub, Singapore is home to the thriving MICE industry. The industry’s annual revenue hit S$3.8 billion ($2.73 billion) and accounted for 0.8 percent of the GDP prior to the pandemic.
The industry, however, is also one of the hardest hit by the pandemic as closed borders and social distancing measures hindered mass gatherings. But in October 2020, the STB started to accept applications for organizers to pilot MICE events of up to 250 attendees. The Singaporean government has also developed testing protocols for foreign delegates and other visitors.
Last year, Singapore hosted over 200 events. In the first quarter of this year, Singapore hosted more than 150 events attended by over 37,000 delegates.
Jean-Francois Quentin, the group CEO of events organizer Constellar, said the MICE sector has shown signs of recovery and accelerated growth ever since the government lifted travel and social gathering restrictions in April. He said for the second half of the year, Singapore has secured at least 66 international events and already has a number of events lined up for next year.
Ireland said the pandemic has encouraged event organizers to be “more mindful and well prepared for the safety of our customers”.
prime@chinadailyapac.com
Global Edmonton supports: Pets in the Park – GlobalNews Events
The Edmonton Humane Society is celebrating the 30th anniversary of the Pets in the Park festival, returning in-person to Hawrelak Park from 10 am to 4 pm on Sunday, June 26!
Raise the rooooooof and celebrate the special bond we have with our amazing animals through plenty of paw-some events and activities for people and pets at this annual fur-tastic festival.
There will be plenty to wag about when you come to visit and help give back to the animals who need us most.
Plan your visit at EdmontonHumaneSociety.com.
What are the key global events markets will track this week?
Markets snapped their three-week winning run last week, marred by increased volatility, after the RBI hiked repo rate by 50 basis points and raised inflation target for FY23.
The sentiment weakened further as global markets tumbled ahead of the US Federal Reserve’s monetary policy meeting this week.
Meanwhile, last week the BSE Sensex touched a high of 55,832 early in the week, and thereafter drifted to a low of 54,206, and finally ended the week with a loss of 1,466 points or 2.6 per cent.
The NSE Nifty shed 2.3 per cent to 16,202, and the Bank Nifty dropped 2.2 per cent.
This week, all eyes will be on the US Fed’s two-day monetary policy meeting on June 14 and 15, where investors will track Fed chair Jerome Powell’s outlook on energy prices, inflation and economic recovery.
According to a Reuters poll, the US Fed is expected to hike interest rate by 50 basis points in June and July, with higher probability of a similar rate hike in September.
That apart, Bank of England and Bank of Japan are also slated to take interest rate decisions on Thursday and Friday, respectively.
Back home, markets will take note of crucial inflation numbers.
The Consumer Price Index-based inflation for May will be announced on Monday, followed by Wholesale Price Index-based inflation on Tuesday.
Technically, weekly trend for the Nifty has turned bearish with its 20-Weekly Moving Average slipping below the -.
The broader trend indicates that the index could slide towards 15,800 – 15,300 if the 50-pack index fails to cross 16,900 level.
Against this backdrop, the NSE Nifty may test its support at 16,000-mark, below which the next significant support is at 15,800.
Similarly, the BSE Sensex may swing in a range of 53,300 to 55,300, with support expected around 53,950 and resistance at 55,050.
Among individual stocks, Bajaj Auto will be in focus ahead of its board meet on June 14 to consider share buyback.
Besides, recently listed LIC India and Prudent Advisory will be on investor radar as the compulsory 30-day lock-in period for anchor investors will end on June 13 and June 17, respectively.
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Global Edmonton supports: Imagine Monet The Immersive Exhibition – GlobalNews Events
Claude Monet is considered to be the leading artist of Impressionism, a movement that was called after his now-famous painting Impression Soleil Levant (1872). With his unique artistic approach, Monet is the father of Impressionism, the pioneer of Abstraction and one of the most famous, beloved and admired painters of all time. Imagine Monet is an immersive exhibit that will take you through all the major periods that have marked Monet’s work.
Tickets available now at imagine-monet.com.
Global BC Supports The Canadian Mental Health Association – GlobalNews Events
Give Hope Campaign
Through June
Through this pandemic, over a third of us say our mental health has declined. Together, we can help those who need it most.
The Canadian Mental Health Association provides mental health programs and services in your local community, and your gift makes it possible to support more people in need. Help give hope today at www.GiveHope.ca
Global BC is a proud sponsor.
Global BC Sponsors Moving to Cure Scleroderma – GlobalNews Events
Throughout June
Province Wide
SCLERODERMA. HARD WORD. HARDER DISEASE.
This June, help The Scleroderma Association of B.C. raise awareness and funds to support research here in BC & across Canada, as well as projects aimed at improving quality of life and life expectancy for people living with this rare, incurable autoimmune disease.
Participate province-wide by fundraising virtually during the month of June, or Register for an event in your city:
- June 5: Riverside Park, Kamloops
- June 12: West Shore Park, Victoria
- June 19: Stanley Park, Vancouver
- June 26: Tynehead Park, Surrey
Details at sclerodermabc.ca
Global BC is a proud sponsor.
