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Publishers hope NFTs will increase event revenue, but slow adoption of blockchain tech leaves attendees unsure

Publishers hope NFTs will increase event revenue, but slow adoption of blockchain tech leaves attendees unsure

This article is part of a 10-piece Digiday series that explores the value of NFTs and blockchain technology. Explore the full series here.

In-person events are back and some crypto news publishers are integrating the blockchain technologies they report on into their conference businesses to increase ticket sales, reward audience participation and sell more sponsorship deals.

For some publishers, that has meant turning event tickets into NFTs and gamifying events with opportunities to earn tokens throughout the venue as potential strategies. Whether they are successful is another story. The slow-going adoption of the blockchain by mass consumers — and even among Web3-native attendees of crypto conferences — means that audiences are not guaranteed to participate in these new innovations while at events.

Earlier this year, crypto publisher Blockworks set a goal to reach $20 million in revenue in 2022 by embracing blockchain technology in its business, in part by turning VIP tickets to its Permissionless conference last May into NFTs. CoinDesk, another crypto news site, integrated its proprietary participation token DESK into its Consensus conference in June to reward attendees for engaging with sessions, sponsors and other activities.

Now that the height of conference season has passed, here were some of their takeaways:

  • Blockworks sold all of its 555 VIP NFT tickets at 1.1 Ethereum (or $3,300 at the time of the drop) with the most expensive one selling for 7.3 ETH, or $20,000, in the resale market, according to co-founder Jason Yanowitz. The company, however, only received 7.5% of that in royalties.
  • Of the 20,500 attendees to CoinDesk’s Consensus, 20% participated in collecting and spending DESK this year, according to Sam Ewen, svp and head of CoinDesk Studios.

Exclusivity sells

Selling a VIP ticket for $3,300 requires a certain level of prestige and access that a general admission ticket (which is priced between $1,489 to $2,500) does not offer, but after those tickets sell out, there is very little that can be done to measure demand from the high-value super fans who are willing to spend at this level.

To change that, Blockworks turned its VIP ticket level into an NFT drop where owners of the NFTs gain access to the VIP exclusive events by showing it in their wallets. Not only could the company then see every time those tickets were resold or traded — and the price they sold for — but it also earned a 7.5% royalty from every resale transaction.

Blockworks created and sold 555 unique VIP NFTs called Permies, which were designed by a former Pixar animation artist to look like futuristic cartoon characters.

“If people didn’t like the idea of a VIP ticket, the price would have obviously fallen pretty substantially, or they wouldn’t have [sold] out,” said Jason Yanowitz, co-founder of Blockworks. Instead, the resale price for the most expensive NFT sold as a part of this drop, Permie #549, was 7.3 ETH (about $20,000 at the time) less than 48 hours after it was minted on April 7, according to OpenSea records.

Admittedly, only a small percentage of ticket sale revenue for Permissionless came from the royalties earned from secondary sales of the NFTs, Yanowitz said, but the initial earnings made from the NFTs would equal approximately $1.7 million based on the price of Ethereum at the time. In total, Permissionless earned over $10 million in revenue, he said, with a total of 7,000 people attending the three-day-long conference. Sponsorship revenues exceeded the company’s goals by 50% and ticket sales exceeded its goals by 25%, he added, but declined to say what the company’s goals were.

The NFT holders were also given the incentive to hold onto their Permies post-event, with additional perks and access offered to this newly-formed community, including a lifetime pass to future Permissionless conferences, free merchandise and a private Discord channel. 

Despite the Permie drop leading to an important core membership for Blockworks, Yanowitz said that his team is still trying to figure out what its NFT business will look like and does not intend to launch another set of Permies in the future to keep the collection exclusive.

Testing the play-to-earn model 

It might seem unnecessary to bribe event attendees to participate in a conference that they paid to attend, but for CoinDesk, encouraging people to sit in on panels and visit sponsor booths by awarding them its participation token DESK assisted the publisher and its advertisers in getting a better grasp on how over 20,500 people were spending their time over four days at the Austin, Texas-based event.

CoinDesk’s participation token does not have any monetary value backing it, meaning it cannot be spent outside of the confines of its closed economy, but for those who attended the Consensus conference, they had the opportunity to spend any earned DESK on food, drinks, merchandise, NFTs and even the chance to play Dallas Mavericks’ player Spencer Dinwiddie in a one-on-one basketball game or Russian chess grandmaster Garry Kasparov in a chess match. 

Of the more than 20,000 people who attended, only about 20%, or 4,000 people, participated in collecting DESK during the event, which Ewen said was on target for the first in-person execution of the tokens, but was likely a lower number than what it would have been if the security measures his team put in place weren’t as strict and if blockchain technology wasn’t still so fragmented in its early stages of development.

One of the security measures that created a higher barrier to entry for attendees included issuing soulbound NFTs, or non-transferable tokens, that acts as an identifier and opens up their wallet to be able to collect DESK. “In some respects, we probably sacrificed more adoption for the security protocols, but that’s primarily just a reality of being cautious when building in public spaces where you have tens of thousands of people,” said Ewen.

Because of these challenges, the likelihood that someone would throw in the towel versus trying to get DESK to work in their wallet was higher than anticipated.

“We were hoping that people would actually be more digital savvy than they were because they’re coming to Consensus and it turns out there’s still a ton of people who don’t exactly understand” how to access their crypto wallet or scan the QR codes using the Coinbase app to claim tokens, Ewen said.

There were over 500 opportunities for attendees to earn anywhere from 15 to 150 DESK tokens, with the average number of transactions per 4,000 participants netting out to be about 15 throughout the conference. More than $20,000 worth of merchandise was purchased using DESK and more than 2,000 drinks were purchased using the tokens during evening parties, Ewen said. In total, DESK accounted for 40-45% of all the on-the-ground purchases made in its store and at the night time events, he added.

Sponsors are still on board 

Audiences aren’t the only ones interested in the convergence of blockchain technology and the events industry. 

One of the products that Decrypt Studios, the commercial production house under crypto news publisher Decrypt, offers its clients is custom events, and according to CRO and publisher Alanna Roazzi-Laforet, it’s a standard practice to issue NFTs or tokens as tickets to those events. 

“You have to have an NFT to access specific parties or specific functions of Decrypt Studios and upcoming projects that we’re launching,” said Roazzi-Laforet. “That’s really becoming the norm.”

Despite the crypto bear market, events in the metaverse are still able to drive substantial revenue, particularly from Web3-curious advertisers, who are willing to pay top dollar to be seen in this space. One reason for this is that these events, as well as other NFT-based experiential activations, have the potential to collect first-party, privacy-compliant data from attendees who give access to their digital wallets to the brands and publishers hosting the events, according to Publicis Media’s head of innovation, Keith Soljacich.

Going consumer 

This integration of NFTs and tickets isn’t limited to crypto conferences, however. Earlier this month, I was emailed by Ticketmaster that I had the opportunity to claim a free NFT with my ticket to The Weeknd’s After Hours Til Dawn Tour, which I could claim by setting up a digital wallet through cryptocurrency exchange platform Binance. 

“There’s a future where all tickets are NFTs, and in some respects NFTs like that will eventually become super boring, and that will actually maybe be good for this space in a weird way. People won’t care as much about [the investment value of NFTs]. I think they’ll be more and more impressed by the access that it gives,” said David Cohn, senior director of the Alpha Group, the in-house tech and media incubator for Advance Local.

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Tech events at a crossroads – go hybrid and include people, or go on-the-ground and exclude them

Tech events at a crossroads - go hybrid and include people, or go on-the-ground and exclude them

Tech event planners are an excitable bunch – and they are definitely excited about the return of on-the-ground events.

But there is a big problem. The lack of attention to hybrid structures is hurting these on-the-ground events – and undermining the so-called “customer success” these events supposedly cultivate.

So, event planners, once more with feeling: you can address this before fall events kick in. You can include (hybrid), or you can exclude – and hurt your brand.

Well into the summer, the entire diginomica team attended loads of on-the-ground events. We hit virtual shows. We also valiantly attempted (and mostly failed) to adequately cover on-the-ground events from afar. Alas, these events were not effective in their hybrid options – a missed opportunity all around.

Tiers of experience quality is not the way forward

I didn’t want to write this post. I’ve already made an impassioned case for why the future of events is imaginative, and hybrid. But riding the event circuit this spring, it dawned on me. Event planners were doing something they never intended: they weren’t just excluding people who couldn’t make it.

  • They were creating tiers of privileged access.
  • They were creating tiers of experience quality.

Those tiers were not even based on a calculated value of the individual from a “customer success” perspective. Instead, they were based on who was healthy enough, able enough, and willing to be on the ground again. The tiers were based on the inflexible standard of geographical proximity – even though international travel remains a Vaccine Economy beast, and a legit reason for staying home.

Event planners: are you sure you want to go this route?

Are you sure you want to do this, when the resources for carrying off effective (and inclusive) hybrid structures are plentiful?

I’ve had event planners justify their on-the-ground-only events by telling me: “We want to focus on the ground; our customer community really matters to us.

Why doesn’t agility apply to event structure and participation?

Now, this is not just about coronavirus, though in the context of fall events, the COVID news isn’t great. People will get sick at shows, but they will also get sick before a show – and be unable to attend yours. Or they may be hindered by budget. Or, they may be looking after an immuno-compromised family member. Or, like most media/analyst types I know: they are willing to go to some events, but they aren’t willing to live out of a suitcase anymore. Event attendance is a fortuitous thing; it should not be seen as a loyalty oath. Plenty of folks who care about your brand won’t be on site.

Here is the event reality going forward: some VIPs (including your own execs), are going to cancel last minute. Do you really want to exclude them because your hybrid structure isn’t robust enough? Where is all the happy talk we usually hear about agility?

Why doesn’t “agility” apply to event structure and participation?

Here’s the shame of it: more inclusive events aren’t Mount Everest. Yes, a comprehensively hybrid event is ambitious. But smaller aspects are not hard to pull off – nifty event features just require thoughtful design. Here is one simple/elegant example from Kinaxis – a handy toggle between on-the-ground, hybrid, and virtual sessions.

Maybe I’ve motivated a few event planners. Now I need to dispense with three objections:

  • No, your hybrid/virtual options won’t “cannibalize” your on-the-ground event. There are very few fence-sitting attendees out there. Either they want to see you in person, or they aren’t up for it. They aren’t waiting to see your virtual catalog before deciding.
  • No, you don’t have to break your budget with a hybrid event of massive scope. Apply some imagination, mix in some modest steps, and you are on the road to better events.
  • Yes, the hybrid/virtual technology is good enough. It will get better from here, but you don’t need a bells-and-whistles metaverse to get the job done.

The practical path to hybrid events – tips and highlights from the diginomica team

I have yet to see a completely effective hybrid event. But there’s a reason for that: I have a high standard for interactivity. For starters, there would need to be a highly-interactive VIP track (and yes, you could charge for that). And, you’d need to get a handle on interactivity in the context of live streams (and live streaming is where the technical hurdles increase). But you can move to hybrid event fluency with smaller steps. When I polled the diginomica team for their favorite hybrid features, they responded:

  • Q/A incorporates online attendees – “I’ve been at several live events where online attendees can submit questions online, and these are taken alongside questions from within the room. MACH Alliance did this last week.” (Phil)
  • Pre-recorded sessions, but live Q/A at the end – “There was one online event where the presentation was pre-recorded, but then the speakers came on for a live Q&A at the end.” (Phil)
  • Toggling between on-the-ground, hybrid and virtual sessions – as noted above, via Kinaxis (Jon)
  • Chat stream with the live keynote, or during a session – “If you have a highly engaged online audience, then a lively chat stream alongside the main presentation can work well, provided it’s properly moderated. I saw that from New Relic.” (Phil)
  • Downloadable slide decks and transcripts – a nice touch. “I attended a virtual event that had all sessions on demand, but alongside that had the transcripts and the slide decks available to download. Thought it was a helpful touch.” (Derek)

These are just a handful of ideas that worked. I’ve documented plenty of others – check The future of events is hybrid, but how do we get there? Tips and visuals with Paul Richards of HuddleCamHD (video and blog post).

The big takeaway? Small changes and creative tactics go a long way. Start with this baseline:  streaming only your keynotes isn’t a hybrid event, and go from there. You might start with just one live streamed stage for virtual attendees. I recommend streaming keynotes openly (no registration wall) to avoid tech difficulties, but have one or two additional levels of participation (example: a free registration tier for session replays, and a paid VIP virtual tier for an interactive online track).

Some event planners got too ambitious with the amount of online sessions. Logistical exhaustion and virtual event disillusion followed. Good approaches to hybrid events may be counterintuitive. Example: I don’t necessarily think all sessions should stream live. Quality customer sessions recorded in advance can be a valuable addition. Just label which sessions were recorded in advance, and which were not. Adding that live Q/A, or even a live session Q/A for the entire track, can supplement recordings nicely.

Hybrid and online events – gotchas to avoid

Now, for a few don’ts we’ve run into this season:

  1. It’s okay to hold a recording until a scheduled debut time, but once that session has aired, it’s ridiculous to then hold the recording back until after the event, or another later airtime. Once it airs, it should be replayable. I’ve had situations where I couldn’t replay a key part of a session I just watched because it disappeared, withheld for some delayed content dump.
  2. Many events hold back all their recordings until they can be issued in a replay batch a week or so after the event (perhaps for editing purposes). Big mistake. Hold back some if needed, but make sure there are good sessions for remote attendees to replay asap, on their own time. Don’t make them plan their lives around a session that only airs once. Don’t make them calculate overseas time zones (and don’t limit your online coverage to certain regions). Withholding sessions until a week after the event really throws a hitch into event coverage.
  3. Any sessions that air, whether on-the-ground or virtual, are considered public. They will be shared/discussed socially, and could be written about – perhaps on diginomica. If a session must be private, clearly label it is as such (example: a private product feedback session). You can’t take a public session back after it’s been written about; that’s not how the Internet works.
  4. Putting streaming keynotes behind registration walls is asking for technical breakdowns and trouble – don’t do it. (I’ve changed position on this issue; the combo of streaming and validating registration is too fragile). Stream on your Twitter, Twitch or YouTube channels, and don’t let your lead gen team throw a hissy fit. Tech problems with your keynote just aren’t worth it. They are other ways to obtain leads – embrace the challenge of creating a good enough virtual experience to earn those leads. Many who want to watch your keynotes aren’t prospects anyhow, and will just clog your database, resulting in annoying, time-wasting and inappropriate post-event outreach.

My take – radical inclusion is innovation

Up to this point, I’ve emphasized the practical side of event inclusion: allowing attendees who can’t get to this particular show to remain involved. But there is a more radical/innovative type of event inclusion; the creative event planners will be the ones to claim it. A local science fiction conference, Readercon, explained why they are taking the year off:

One of the few highlights of this global pandemic and the pivot to more online interactions has been the opportunity to welcome people who might otherwise have struggled to attend events like ours, whether due to accessibility barriers, financial barriers, or simple geography…

While we look forward to “going back to normal” in many respects, we don’t want to lose that increased inclusion, and so we’d like the Readercon of the (very near) future to be a hybrid physical and virtual event.

At a highly interactive virtual event, I met an attendee who is paralyzed from the neck down; he cannot travel to events. For the first time, he felt on a level playing field with other attendees (On that topic, I rarely attend virtual events where there isn’t some opportunity for live discussions. Sitting passively for hours watching talking heads, hoping they’ll answer my chat question doesn’t do it for me anymore).

I’ve also run into events that excluded people who aren’t “decision makers” or “budget holders” – even though those people wanted to bring larger teams. Are we sure that’s a good idea? When B2B decisions involve so many people across departments – even outside the organization – that needs a rethink also (Reaching enterprise buyers – why do B2B marketers fall short on the content that could help them the most?)

One more misconception to clear up: a great hybrid strategy doesn’t mean every event is hybrid.

  • Hybrid is about keeping an enterprise community vital throughout the year, not just at one major event.
  • In some cases, it’s better to hold a separate virtual event for those who can’t make it in person (example: analyst or VIP customer events, where you don’t want someone dialed in on speakerphone all day).
  • It’s about creatively taking advantage of content production, streaming, and replays – and fusing that with inclusive/interactive options.
  • As vendors get serious about going beyond streaming keynotes, they will need new skills, from event tech management to online moderation. But you can build those skills gradually, starting with existing platforms (e.g. Zoom), and your current community leaders (who already know a thing or two about moderation).
  • Very few event planners seem to reach out for any advice on these topics, or to find out about hybrid “best practices.” Perhaps they just want to go “back to normal,” so they charge ahead, using a legacy event playbook. After the event, during a debrief, they say things like “That would have been a really good idea.” We’re all still learning here – let’s put heads together beforehand, not after.

An effective hybrid strategy is about making those who contribute to your community feel included, whether or not they can attend. And yes, you should be able to tie that inclusion directly to lead conversion – and customer success metrics (digital events are pretty handy when it comes to opt-in data).

This isn’t a sour grapes post from someone who doesn’t want to get on a plane.  I picked up COVID this summer,  most likely at an event or traveling to and from, and yeah, it sucked. I still plan on attending in-person events this fall, though I’m not hesitant to wear a mask. To me, that’s about your personal risk tolerance, as we figure out the best way to live with all this.

A terrific in-person event is well worth our time, but we won’t make them all. Whether we engage virtually is really up to the creativity of the event planners.

Want more hybrid event tips? See: Want to limit the impact of your next event? Make sure your hybrid structure is bland or non-existent.

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New tech helping to “predict” adverse events in real-time: AXA – Reinsurance News

insurance technology insurtech

A move towards prevention through predictive technologies will become commonplace in certain insurance sectors, according to the chief strategy and business development officer at the global insurer, AXA.

insurance technology insurtechThe two main trends that are making insurers shift to prevention, noted Georges Desvaux, are the growing complexity of risks society faces, and the ever-increasing availability of data and artificial intelligence tools.

In recent years, Desvaux added, more of their clients are talking about the importance of prevention, and their expectation for their insurer to be able to help them mitigate risks in their business, no matter the industry.

AI, data and a digital insurance ecosistem could have many potential benefits and applications, from automobile accidents to the reduction of crop loss through efficient resource allocation.

But the most powerful application of a digital insurance ecosystem according to Desvaux, is against technology risks.

Tremor - The modern way to place reinsurance

He commented: “Many new risks emerge, as the industry evolves, such as increased severity of nat cat on physical assets, or cyber security on the ever-increasing digital part of the economy.

“To protect these, we need risk transfer but more importantly prevention to reduce the risks and severity of claims, thus fulfilling our role as partners.”

There is also an opportunity for AI and similar technology to help identify vulnerabilities in global supply chains or similar complex systems and mitigate issues like the global supply chain interruption caused by the pandemic, added Desvaux.

Scott Gunter, CEO at AXA XL added: “We have access to an enormous amount of data and new technologies, such as satellites, drones, and sensors, to evaluate and even “predict” adverse events in real-time.

“These tools allow us to be there for our clients, many of which are among the largest companies in the world, in ways we could have never previously imagined.”

AXA has recently launched a Digital Commercial Platform (DCP), which combines real time data and analytics collected through satellites, drones and sensors, with AXA’s expertise in risk prevention services and the Group’s underwriting and claims capabilities.

Platforms like the DCP, according to Gunter, can mitigate risk while contributing to solving societal challenges.

Desvaux said: “The aim is to move beyond “simple” risk management and prevention toward societal benefits, whether that is to anticipate the locations of wildfires or floods, to help build communities that are more strategically resilient to climate change, or to provide real-time, targeted services in emerging or precarious markets to bolster their financial stability.

“For us, this is what it means to act for human progress by protecting what matters: using the data and tools at our disposal productively to maximise benefits for all.”

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Hokies advance 12 athletes in 7 events to NCAA Championships – Virginia Tech Athletics

Hokies advance 12 athletes in 7 events to NCAA Championships - Virginia Tech Athletics
BLOOMINGTON, Ind. – On the final day of the NCAA East Preliminary Rounds, Hokies track & field punched one final ticket to Hayward Field after an incredible four days of competition.
Securing her second straight qualification to the NCAA Outdoor Championships, Essence Henderson had clinched her spot after two rounds before unleashing a massive throw in the discus on her third attempt. Henderson heaved the implement 58.83m (193′ 0″) in the last throw of the competition to finish as the No. 1 overall qualifier and shatter her own school record. Henderson’s mark ranks as the No. 6 throw in the NCAA this season as she looks to challenge for the title in Oregon.
In Tech’s other two events of Saturday, Chase Kappeler and Hailey Huston Myles both capped excellent seasons for the Hokies. Kappeler’s breakout year ended just short of advancing to Eugene in the 3,000m steeplechase, as Kappeler recovered from an early stumble in the race and fought back through the pack at Indiana’s Billy Hayes Track. In the triple jump, Huston Myles delivered a wind-legal personal best as she leaped 12.74m (41′ 9.75″). The graduate transfer closed out her career having left her mark on both the indoor and outdoor triple jump top lists for the Hokies.

With the East Prelims now complete, Tech track & field moves its attention to the NCAA Outdoor Championships, set to run June 8-11 at the historic Hayward Field in Eugene, Ore. With 12 athletes ready to compete across the Hokies’ nine entries, the national finals look to be a thrill across the board.
Rachel Baxter (Pole Vault)
Julia Fixsen (Pole Vault)
Essence Henderson (Discus)
Sara Killinen (Hammer)
Khalil Bedoui (Hammer)
Chauncey Chambers (Triple Jump)
Ben Fleming (3,000m Steeplechase)
Ben Nibbelink (3,000m Steeplechase)
4x100m Relay (Cole Beck, Kennedy Harrison, Kahleje “KJ” Tillmon, Torrence Walker)

Gallery: (5-28-2022) T&F: 2022 NCAA East Preliminary Rounds Day 4


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Timeline of events in Texas school shooting

Timeline of events in Texas school shooting

People mourn in front of memorial crosses for the victims of the mass shooting that resulted in the death of 19 children, and two teachers in front of Robb Elementary School in Uvalde, Texas, U.S. May 26, 2022. REUTERS/Veronica G. Cardenas

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May 26 (Reuters) – Following is the timeline of the shooting rampage on Tuesday at Robb Elementary School in Uvalde, Texas. Authorities said Salvador Ramos, 18, shot and killed 19 children plus two teachers after shooting his grandmother at the house they shared.

The information comes from statements by law enforcement and other public officials.

May 17 – Ramos legally buys a semiautomatic rifle on his 18th birthday at a sporting goods store in Uvalde.

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May 18 – Ramos buys 375 rounds of ammunition from an unknown vendor.

May 19 – Ramos buys a second rifle at the same sporting goods store.

May 24, some time between, 11 and 11:15 a.m. CDT – Ramos sends a series of three private social media messages.

— I’m going to shoot my grandmother.

— I shot my grandmother. (His grandmother survives the attack with a gunshot wound to the face.)

— I’m going to shoot an elementary school.

11:28 a.m. – Ramos wrecks his truck near the school after fleeing from the house where he shot his grandmother. He jumps out of the passenger side with a rifle and a bag. He sees two witnesses at a funeral home across the street and fires at them. He walks toward Robb Elementary School, climbs a fence into the parking lot and starts shooting at the school.

11:40 a.m. – The shooter walks into the west side of the school, apparently through an unlocked door, and fires multiple rounds.

11:44 a.m. – Officers from multiple law enforcement agencies begin to converge on the school. The gunman shoots at the first officers responding to the scene. The officers move back and take cover, then approach the suspect again.

Around this time, the shooter enters a classroom and massacres the students and teachers inside. Officers report hearing at least 25 gunshots from the classroom soon after arriving at the scene.

From 11:40 a.m. to about 12:40 p.m. – Officers on the scene call for more help, requesting tactical teams, specialty equipment, body armor, precision snipers and hostage negotiators.

About 12:40 p.m. – U.S. Border Patrol tactical teams arrive, enter the classroom, and kill the suspect.

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Reporting by Daniel Trotta; Editing by Cynthia Osterman

Our Standards: The Thomson Reuters Trust Principles.

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SNAPSHOT: Entertainment Tech students help Proctors prepare for events

SNAPSHOT: Entertainment Tech students help Proctors prepare for events

Students in the Entertainment Tech program recently worked hand-in-hand with experts from Proctors in preparing for events at the famed, historic theater. The seniors and juniors hung rigged panels, “drops” and lights for an Albany Symphony Orchestra concert and other events that are took place at the Schenectady venue. (Photo provided)

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Upcoming events and activities at Virginia Tech

Upcoming events and activities at Virginia Tech

Below is a sampling of activities coming up this weekend into next week, including Family Weekend and Day of Remembrance commemorative events. Be sure to check GobblerConnect for additional activities!

Thursday, April 14

Friday, April 15

Saturday, April 16

Sunday, April 17

Monday, April 18

Tuesday, April 19

Wednesday, April 20

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Hokie Events: April 8-10 – Virginia Tech Athletics

Hokie Events: April 8-10 - Virginia Tech Athletics
BLACKSBURG – Hosting its first ranked opponent of the season, Virginia Tech baseball will take on No. 21 NC State in a three-game series this weekend, beginning on Friday at 7 p.m. ET at English Field at Atlantic Union Bank Park. For more info on the series and the rest of events taking place in Blacksburg and beyond for the Hokies this weekend, view below.

Women’s Tennis
Blacksburg, Va.
Burrows-Burleson Tennis Center
Friday, April 8 | 2 p.m. – No. 3 NC State
Sunday, April 10 | 1 p.m. – No. 27 Wake Forest

Virginia Tech women’s tennis (6-12, 2-7 ACC) will play host to No. 3 NC State (19-3, 7-2) at 2 p.m. on Friday and will face No. 27 Wake Forest (12-8, 4-5) on Sunday at 1 p.m.


Blacksburg, Va.

English Field at Atlantic Union Bank Park

April 8-10 | No. 21 NC State

Having won eight of its last nine games, the Virginia Tech baseball team (18-7, 5-5 ACC) will set out to claim its fourth consecutive ACC series this weekend when it welcomes No. 21 NC State (18-9, 6-5 ACC) to English Field at Atlantic Union Bank Park for a three-game series (April 8-10).


Track & Field

April 8-9 | Tennessee Relays

Hokies track & field continues to roll on in the outdoor season, after impressive results in Florida and North Carolina last weekend Tech travels to Knoxville, Tenn. to compete in the Tennessee Relays. This weekend marks the first week of outdoor competition Hokies will all be competing at the same meet, as the distance, jumps, pole vault, and multis event groups will all travel to Knoxville, while the sprinters and throwers take the weekend off to tra

Women’s Soccer

Huntington, W.Va.

Sunday, April 10 | Marshall

Virginia Tech women’s soccer will travel to Huntington to compete in its fourth spring match at 3 p.m. on Sunday.

Men’s Tennis

Friday, April 8 | No. 28 Miami (Fla.)

Sunday, April 10 | No. 33 Florida State

Coming off a bye week, Virginia Tech looks to regroup on its last regular season road trip of the season against No. 28 Miami and No. 33 Florida State.


Tallahassee, Fla.

April 8-10 | No. 3 Florida State 

The No. 4/5 Virginia Tech softball team is in Tallahassee this weekend to take on the No. 2/3 Seminoles in a pivotal three-game ACC series. Friday and Saturday’s games will be streamed live on ACC Network Extra, with Sunday’s matchup on the ACC Network.