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EventX joins The SandBox to offer virtual events on the metaverse

EventX

Tech company EventX has purchased a piece of land on The Sandbox as part of its effort to move virtual events to the metaverse.

The company said that purchase was the result of the evolving event trends. The purchased virtual land will be used for building an event-focused digital world. It will also allow organisers and marketers to hold conferences and events, create virtual experiences to shift from Web2 to Web3 in light of the metaverse’s emergence, and prepare for a more digital future.

“Hybrid events are likely to overtake in-person events even in the post-pandemic world, and the world will expect more advanced technology to enhance the experience of going to an event. Striving for continuous growth, we will be ramping up our metaverse strategy to get our clients prepared for the new digital age,” said Sum Wong, CEO of EventX.

Moving forward, EventX said it will further tap into metaverse-related solutions that “support in a digitalised world and stay ahead of
advances in this ever-changing technological environment.”

Previously, the company conducted a survey to study event trends. The company surveyed 1,500 event organisers and experts across large enterprises and SMBs in Asia about their views on event settings. 70% of the respondents said they had planned to host hybrid or virtual events in the coming 12 months, with “digital footprint for analysis”, “enabling digital transformation”, and “provision of flexibility and variability” being the first three most important elements needed for online experiences.

Respondents also rated “education and learning”, “employee engagement”, “showcase”, “entertainment streaming” and “eCommerce” as the top five beneficiary sectors for running virtual events.

Moreover, over 80% of marketers believed that holding events on the metaverse could bring a positive impact on their organisation’s revenue. The company added that running virtual events can help save 90% of the cost.

In addition to its expansion to the metaverse, EventX also expanded its operations to Southeast Asia last year with the official launch of its Singapore operations to support growth efforts in the region. The expansion came just months after EventX closed its US$10,000,000 series B funding round.

The company claimed that its business in Asia had grown significantly in recent years, and EventX was committed to continuing to expand its already strong presence in the key Asian markets. The company claimed to have rocketed 60% month-over-month user growth in 2021, with over 5,000,000 satisfied attendees in over 20,000 online, hybrid and offline events in the past years.

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Hong Kong based hybrid event company EventX eyes SEA market with SG ops

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Lower Burrell’s farmers market to offer double the vendors and special events

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Organizers for the Joseph “Bud” Myers Lower Burrell Farmers Market are doubling the number of vendors this year and planning special events at the weekly market held Saturdays.

Lower Burrell’s farmers market opens for the season May 29 from 9 a.m. to 1 p.m. Popcorn and cotton candy machines will add to the festivities that include a children’s tent with crafts.

The organizers who took over after the death of the market’s founder and namesake, Bud Myers, are expanding the market to offer more locally sourced food and goods as well as live entertainment and children’s activities.

“We wanted to honor what Mr. Myers had built, and he would be pleased and excited to see it grow,” said Pam Key, who co-chairs the farmers market.

She credits her new co-chair, Carley Logan, 30, a mother of four, with providing ideas on what young families are looking for in a community event.

The women decided to keep the existing vendors, including two area farmers, but added more vendors offering a wide variety of products.

They decided to offer children’s activities, live entertainment and a lineup of special events and activities within the market to keep the event fresh and interesting.

“We wanted to draw more families,” Key said. “It’s a nice thing to have — an activity that runs from Saturday morning to afternoon.”

To learn what activities or features are planned for the weekly market, visit the Joseph “Bud” Myers-Lower Burrell Farmers Market Facebook page.

Previously, the market had eight vendors every week. Now the number will rotate with 13 vendors one week, then 16 to 18 vendors the following week, Key said.

The new vendors will sell local meats, chocolate-dipped strawberries, homemade pasta, Italian baked goods, fresh-cut flowers, handmade leather products, fresh farm eggs, handmade soda pop, kettle corn and more.

“Having more vendors satisfies the needs for a variety of items that you can’t get in our area,” Logan said.

She has been frustrated by the limited number of businesses in the city and wants to see more happening in the city and in the community, she said.

“We want to bring the businesses here that are owned by friends and neighbors who we want to help thrive as we build our community,” Logan said.

City Councilman Chris Fabry said this will be the second year without “Bud at the helm,” but Key and Logan are keeping the tradition and building on it.

“I’m excited for all of the new vendors and growth of the market,” he said. “The future looks bright.”

Mary Ann Thomas is a Tribune-Review staff writer. You can contact Mary at 724-226-4691, mthomas@triblive.com or via Twitter .

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On Sunday, the night sky will offer something of spectacular beauty | CBC News

On Sunday, the night sky will offer something of spectacular beauty | CBC News

On Sunday night if the skies are clear, Canadians will be able to watch one of the most beautiful celestial events there is: a total lunar eclipse.

This is the first total lunar eclipse of the year and the first since last May. The best part is it will be visible across the entire country, though not all Canadians will see the full five-and-a-half hour event.

The eclipse begins late Sunday evening and lasts until early Monday morning.

Lunar eclipses occur when the moon passes through Earth’s shadow.

The moon actually has two shadows: One is the penumbra — Earth’s fainter outer shadow — but it’s almost imperceptible to the human eye. The most exciting and dramatic part, however, is when the moon glides across Earth’s inner, darker shadow, the umbra.

During this time, depending on the atmosphere, the moon can appear to turn a shade of red, which is why sometimes total lunar eclipses are referred to as “blood moons.”

A total lunar eclipse is pictured over Toronto on Jan. 21, 2019. (Nicole Mortillaro)

This eclipse also occurs close to when the moon is at perigee, or closest in its monthly orbit — which is why this is sometimes called a “supermoon” lunar eclipse (though it’s difficult for humans to notice the slight size difference).

And as if a “blood moon” and a “supermoon” weren’t enough names for this event, this month is also the “flower moon.” the name given by the Old Farmer’s Almanac for this month’s full moon.

How to see it

Unlike total solar eclipses, where totality (when the moon covers the disk of the sun) can last just a minute or a few, totality in lunar eclipses can last for more than an hour.

In Sunday’s eclipse, totality will last about 85 minutes.

The eclipse itself, however, will last roughly five and a half hours. It begins when the moon enters the penumbra, but as mentioned earlier, it will be imperceptible to the human eye.

The excitement begins when the moon enters the umbra. Initially, it will appear as though something has taken a little bite out of the moon. This is the partial phase of the eclipse. As the night progresses, however, that “bite” becomes larger and larger.

This map illustrates how much of the eclipse will be visible where you live. (CBC News)

Then, as it enters totality, most of the moon may appear a faint reddish colour as Earth’s atmosphere scatters the light from the sun, which will lie directly behind it. Light with longer wavelengths — such as orange and red — refract, or bend, around the Earth, where it eventually reaches the moon.

There are some predictions that, due to the dust released in the giant Tongan volcanoe eruption in January, the dust in the atmosphere may make this a dark eclipse: Instead of being red, it may be darkened by quite a bit.

The eclipse will be seen in its entirety in the east and will be underway when the moon rises west of Ontario.

In order to enjoy it, all you have to do is go outside and look up — and hope for clear skies. No binoculars or telescope is needed, although since the eclipse begins late in the evening in some parts of the country and lasts for almost six hours, you may want to stay up late.

And if you’re clouded out, you can watch it live online at The Virtual Telescope Project.

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Buccoo to offer a taste of goat, crab-racing –scaled-down events planned for Easter – Trinidad and Tobago Newsday

FAST START: Goat racing, a staple of Easter celebrations in Tobago will resume, albeit on a scaled-down level, after a two-year absence due to the pandemic. FILE PHOTO -




FAST START: Goat racing, a staple of Easter celebrations in Tobago will resume, albeit on a scaled-down level, after a two-year absence due to the pandemic. FILE PHOTO -
FAST START: Goat racing, a staple of Easter celebrations in Tobago will resume, albeit on a scaled-down level, after a two-year absence due to the pandemic. FILE PHOTO –

AFTER a two-year hiatus, visitors to Tobago will once again get the opportunity to enjoy goat and crab racing at Buccoo over the long Easter weekend.

But it will not be the grand affair to which they have become accustomed but a scaled-down version of the popular event.

Buccoo/Mt Pleasant representative Sonny Craig confirmed on Thursday that an event, titled A Taste of Buccoo, will be held at the integrated facility on Easter Tuesday.

“We would have most what people are accustomed to, the crab races, the goat races,” he said.

Craig urged people to attend.

“The crowds will be welcomed, because there are no longer safe zones, and we are going to pull it off successfully.”

There was some speculation that the event would not be held for a third consecutive year after its main organisers, the Buccoo Village Council, issued a statement on Wednesday saying there would be no Buccoo Goat and Crab Race Festival over the Easter weekend.

Its decision came less than a week after the Prime Minister announced the removal of safe zones and covid19 restrictions in most sectors.

SIGNATURE
EVENTS

The Buccoo Goat and Crab Race Festival is one of Tobago’s signature cultural events. But it was not held for the past two years owing to the covid19 pandemic.

In its statement, the village council’s PRO Winston Pereira said owing to the “late notice of the repeal of the national covid19 health guidelines,” it would not be able to host the event.

“We also want to make it clear that we are not involved with any other comparable activity that may be held in the neighbourhood throughout the Easter weekend of 2022,” he added.

Pereira said the village council has already started organising for the “thrilling return” of the festival in 2023.

Craig said long before the Prime Minister announced the lifting of restrictions, last week Saturday, the village council had taken the position that even if the restrictions were lifted, there would not be sufficient time to pull off a successful event.

“So they basically said, respectfully, that they would not be able to do it. But being the representative for the area and having conversations with the other stakeholders, we thought that it could come off – but it would not be that full-blown event. It would be a taste of Buccoo.”

Craig said as the area’s representative, he was approached by the goat owners and jockeys.

“We were out of the loop for two years…The goat-race business is a dynamic business, because we are dealing with livestock, we dealing with a product that is not entirely indefinite in its ability to sustain itself.”

He said goat owners have reached the point where they are selling their animals “because they depend on this event yearly to keep them going.

“It is fairly lucrative, but it’s only a one-shot event basically. Maintaining the animals for this festival for an entire year has costs attached to it, because just as in the human realm, when the athletes are trained and specific diets are adhered to, the goats have that similar lifestyle.”

He said some goat owners have already sold their animals because there were no financial returns from the festival over the past two years.

Craig said this could lead to the demise of goat racing in Buccoo.

“It is all about the goat owners, the jockeys and the artform itself.”

THERE WILL BE RACES

THA Chief Secretary Farley Augustine also said some form of goat racing would take place in Buccoo over the Easter weekend.

“For Easter, we spoke to the folks down in Buccoo and Mt Pleasant. We getting information that they may not be 100 per cent there in terms of wanting to do the event.

“But the goat racers in Buccoo, they want to do the event. So I have asked the area representative (Craig) and the folks at tourism to plan for it, and we will have some goat-racing in Buccoo over the Easter,” he told reporters on Wednesday, after Baptist Liberation celebrations at the Mt Bethel Spiritual Baptist church, Scarborough.

On that occasion, Augustine also said the THA will not be hosting the Tobago Jazz Experience this year.

But, he revealed, “A private promoter contacted me about having jazz and the THA will support something like that.

“It is too late for us to plan Jazz as a THA – no doubt. And of course, we have to take another look at jazz and whether it is viable or not altogether.”

HERITAGE FESTIVAL PLANS

Augustine said Tobago intends to resume hosting its heritage festival.

“I have asked the Division of Culture to begin to make preparations for that in July. So we have some time with that and we will, indeed, have the Heritage Festival in some form or fashion. But Jazz, from the THA perspective, no.”

“We appreciate that there are some fringe events and we will no doubt support them as much as we can.”

Augustine urged Tobagonians to be wary of covid19.

“All I will say is. Tobagonians. just please be careful as you participate in these activities. Know that the virus has not gone anywher. and we don’t want to go back to a significant rise in infections and deaths as a result of covid. So be cautious, careful, protect yourself. The requirement for the mask is still there once you are in public.

He was optimistic otherwise about the outcome of the lifting of public health restrictions.

“There isn’t any limit on the numbers for gatherings. So sectors that lost a lot of money during the lockdown can now begin to earn again and I will support them earning again, once they are doing it in a safe manner.”

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Event firms join metaverse bandwagon to offer immersive experience

File photo: An attendee wearing a VR headset during a concert experience in the metaverse at the Mobile World Congess in Barcelona. (Photo: Bloomberg)

Instead, it purchased digital real estate in Decentraland, a blockchain-based game that allows players to interact with each other through virtual avatars in a 3D virtual world and buy land within this virtual world, and even sell or rent it to other brands or individuals.

The virtual space Atom bought is now the company’s metaverse office, which it hopes to use to reach out to global clients and use as a place for ‘metaverse’ events and interactions too in the near future.

Yash Kulshreshtha, the national creative head of Mumbai-based firm, says those in their early 30s are already too old for today’s internet. He believes that much like how the older generation found the shift from newspapers to online articles drastic, the ‘90s generation is today content with what the present internet, or Web 2.0, already offers.

While the company has four virtual avatars to cater to this virtual space right now, Kulshreshtha says that one day, this facility could become just as valuable as the agency’s physical office – and in fact help the company expand its footprint beyond India. “The thing with the metaverse is that the young generation growing up today will find it completely natural,” he insists.

The ‘metaverse’, as of today, remains a vaguely defined and understood area of technology. While some, such as Meta (erstwhile Facebook), Nvidia, Microsoft and the likes have showcased virtual worlds with avatars that resemble the real person, items scaled to the real world, replication of actual areas, roads and much more, others have often used the ‘metaverse’ as a catch phrase given all the hype and attention around it.

In the distant future, the metaverse is supposed to be a single virtual world which runs parallel to our physical world, akin to worlds imagined in movies like Ready Player One.

Atom is just one among the many event management companies that are exploring this space.

In January 2022, Punjab-based events agency, Cryptic Entertainments, hosted what they claimed to be ‘India’s first metaverse concert’ on Ethereum-based 3D virtual platform, Somnium Space. About 30 individuals ‘attended’ the concert by 23-year-old Indian singer, Sparsh Dangwal. Since then, India has also seen its first ‘metaverse wedding’.

Such events show a rising trend of curiosity among individuals and organisers alike in terms of exploring a new technology. As Gautam Seth, co-founder and director of virtual event company Dreamcast Global, said, “Over the past year or so, there are many event companies in India that are trying to understand how the metaverse can apply to events. Some of the early movers are looking at ready metaverse platforms such as Decentraland and Spatial, and use their non-fungible token (NFT) avatars for their characters to design an event.”

Dinesh Dulhani, founder of Immersive Realities, a firm that develops immersive virtual experiences, adds a similar narrative. Over the past decade, Dulhani has offered virtual reality (VR)-based experiences in events that involve product showcases, or converted an audio-visual clip into a VR one. Today, Dulhani says that there is an increasing volume of attention in this space, for sure. “I have received enquiries and interest from the Singapore-based Publicis Group regarding hosting a metaverse event, and I have pitched such ideas to many of my clients as well,” he said.

Atom’s Kulshreshtha said that as of now, he has received queries from an Indian e-commerce platform regarding creating a metaverse platform, and has also pitched a metaverse concept to an FMCG brand regarding one of their promotional activities. Such plans, though, are still in early-stage conversations – showcasing the flipside of the ‘metaverse’ buzzword.

“Numerous brands are looking at a slightly toned-down solution, or more of a VR experience rather than the full-scale metaverse experience that platforms such as Decentraland provide. These brands typically want more control over what an attendee in their virtual event can do,” said Seth.

Alongside brands being conscious of what these experiences can bring to the table, Seth further said the technology is also a hindrance. “Today, the basic cardboard-like VR headsets are not good enough for metaverse events, because they are not really interactive. As an organizer, I cannot expect all individuals attending a metaverse event to have an Oculus Rift or similar VR headsets, along with a powerful computer, at home,” he added.

Dulhani, in fact, believes that even over the next couple of years, even as more companies express interest in ‘metaverse’ events, the experience will largely remain a non-VR one. “Back when Facebook acquired Oculus, everyone thought VR has arrived. But it still failed to get large-scale adoption from consumers, because of the issues with the headset. Over the past 4-5 years, VR has seen increasing adoption in enterprise use cases and gaming, but for it to become truly mainstream, the hardware has to evolve a lot,” he said.

To sum up, Kulshreshtha believes it is obviously a nascent phase for agencies and companies exploring the metaverse. “It may seem like a small augmentation of the virtual interaction experience that we have today, but for the generation that will follow us, interacting through a metaverse workplace will feel more natural. Such opportunities will let us advertise our products well beyond our present market, and take our agency global,” Kulshreshtha said.

“Look at Nike’s investment in RTFKT. If such big brands are making a push for NFTs and the metaverse, there’s definitely a big scope in the industry,” he added.

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Formula 1: Three sprint events confirmed for 2022, with more points on offer

Formula 1: Three sprint events confirmed for 2022, with more points on offer

Sprint events will take place in Imola, Austria and Brazil – while the top eight finishers will all score points for the shortened race, which sets the grid for Sunday’s Grand Prix

Last Updated: 14/02/22 6:02pm


Formula 1 will hold three sprint races this year after a compromise was found over money concerns, while the events will also offer more points.

A success last year in increasing action and excitement with a grid-setting short Saturday race, F1 had originally intended to double the amount of sprints to six in 2022, although the top teams were understood to have wanted an increase to the cost cap to facilitate the extra running.

Not willing to budge on its budget cap, F1 offered a compromise of three sprints – and that was approved ‘unanimously’ at the F1 Commission meeting on Monday.

The three sprint races will take place in Imola (April 23), Austria (July 9) and Brazil (November 12).

There will also be a change to the points-scoring system. Last year when the format was trialled, only the top three drivers scored points, with three points for the winner, two for second and one for third.

Craig Slater reports that the FIA are proposing 'structural changes' following their enquiry into the controversial ending to last season's Abu Dhabi GP.

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Craig Slater reports that the FIA are proposing ‘structural changes’ following their enquiry into the controversial ending to last season’s Abu Dhabi GP.

Craig Slater reports that the FIA are proposing ‘structural changes’ following their enquiry into the controversial ending to last season’s Abu Dhabi GP.

This season the winner of the shortened race – which determines the grid for Sunday’s Grand Prix – will now receive eight points with seven for second and so on down to one point for eighth place.

Meanwhile, the FIA confirmed that no points will be awarded unless at least two laps have been completed without a safety car.

The new rule comes into force following last season’s two-lap, rain-hit Belgian GP which ran entirely behind the safety car.